44 min listen
Tony Wells (USAA) | Building Trust Through Storytelling
FromThe CMO Podcast
ratings:
Length:
57 minutes
Released:
Sep 30, 2020
Format:
Podcast episode
Description
Tony Wells is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans. The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion.In this conversation, Tony talks about what excited him about stepping into the role of Chief Brand Officer of USAA, and how he is helping find this 100-year-old brand its voice in the world. Tony also shares how he is guiding his team to be faster while encouraging them to be independent and creative. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
Released:
Sep 30, 2020
Format:
Podcast episode
Titles in the series (100)
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