The idea of transactional is not what most of us have in mind when we think about hospitality. We tend to think of that more in relational terms and hold the transactional out as the antithesis to hospitality. What if we are wrong? What if we are mischaracterizing transactions and in the process failing to give our customers the hospitality they want and need?  Today we chat about these ideas and how our mindset surrounding this can help us through the business of the holidays and beyond.  Links:  Keys to the Shop Consulting   Related episodes: Simple, Powerful, Hospitality 10 Reasons to Love the Customer The Consumer Revolution   This Episode brought to you by ODEKO Painless and accurate ordering and inventory  odeko.com/keystotheshop