Holiday shopping season is a clash between the demands of gift buying and your Shopper DNA. This holiday clash can push people to shop outside of their shopper preference leading to stress. These archetypes drive specific holiday shopping behaviors.

This episode is based on a chapter called Fight, Flight, or Buy in my upcoming book, where how your shopper DNA is affected by the holiday shopping season. I will review are four different holiday shopping archetypes based on shopper DNA and how to market to them.

Links to content I cover in this episode includes:

Christmas shopping can be as stressful as running a MARATHON: The study investigated the responses of people during a 1-hour holiday shopping session.
https://www.dailymail.co.uk/sciencetech/article-3941672/Christmas-shopping-stressful-running-MARATHON-Hitting-high-street-increase-heart-rate-33.html

Holiday Season Trends (National Retail Federation)
https://nrf.com/insights/holiday-and-seasonal-trends/winter-holidays

Shopper DNA and Primal Shopper Typologies
http://primalshopper.com/primal-shopper-overview