In the very first episode, I will discuss my journey to discover our Shopper DNA and how you can leverage it to grow market share.

How we shop seems random – like shopper journeys intertwined in retail chaos. The reality is our shopping behaviors are quite orderly, consistent, and predictable. We have a natural preference on how we shop – think of it like a Shopper DNA. This Shopper DNA is consistent from shopper to shopper and category to category.

My introductory episode will cover the discovery of Shopper DNA with an in-depth look into three core DNA strands: Wallet, Time, and Brand.

This DNA affects the ability for an advertiser to grow market share. Our shopper DNA makes up a motivational layer within the retail space. I will discuss how the motivational layer impacts your marketing, and how to unlock the Shopper DNA within the motivational layer to grow market share.

For additional information on Shopper DNA, Shopper DNA tests, and my contact information go to PrimalShopper.com.