31 min listen
Episode 5: The Marketing Dating Funnel: Who owns the relationship?
FromPrimal Shopper: Unlocking Shopper DNA to Power Your Marketing
Episode 5: The Marketing Dating Funnel: Who owns the relationship?
FromPrimal Shopper: Unlocking Shopper DNA to Power Your Marketing
ratings:
Length:
30 minutes
Released:
Feb 28, 2019
Format:
Podcast episode
Description
In this episode, I have some fun talking about the traditional marketing funnel and how it relates to dating. Over my career I used the dating analogy many times to describe what is happening within marketing (and how you shouldn’t date shoppers like you’re a desperate brand). To illustrate this concept, I talk about different funnels in four product categories: automotive, mobile phone, grocery, and restaurants; and possible solutions to move shoppers through the funnel.
Released:
Feb 28, 2019
Format:
Podcast episode
Titles in the series (18)
Episode 1: Shopper DNA Discovery! A look at our Shopper DNA and how to use it to grow Market Share by Primal Shopper: Unlocking Shopper DNA to Power Your Marketing