34 min listen
DP 047: The Science (and Magic) of Online Conversion with Brian Massey
DP 047: The Science (and Magic) of Online Conversion with Brian Massey
ratings:
Length:
42 minutes
Released:
Apr 8, 2015
Format:
Podcast episode
Description
Online, participation means someone showing up to collect what they were promised. Brian Massey, the Conversion Scientist, weighs in this week on getting people to take action that moves your organization forward. Brian shares the incredible power that is available by watching what people actually do online. We talk about the role of design—and your designer—when it comes to guiding action. Online marketing, Brian says, is reducing the cost of knowing the truth about what people want. It may be science, but the results are truly magical.
Released:
Apr 8, 2015
Format:
Podcast episode
Titles in the series (100)
DP 002: Getting People Involved in Your Story with Vanessa Chase: Kicking off a 3-part series on why stories work, Beth and Vanessa Chase from the Storytelling Non-Profit talk about building emotional buy-in to what's happening. Vanessa shares how story structure builds context for the facts and figures...and much more. by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations