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DP 164: What Starbucks has Learned about Participation that Nonprofits Should Know

DP 164: What Starbucks has Learned about Participation that Nonprofits Should Know

FromDriving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations


DP 164: What Starbucks has Learned about Participation that Nonprofits Should Know

FromDriving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

ratings:
Length:
53 minutes
Released:
Dec 20, 2017
Format:
Podcast episode

Description

Mike Lenda has experience in both the for profit and nonprofit world through working previously in marketing at Starbucks and now mobilization at Compassion International. He joins in this week to share some practices he learned at Starbucks and how they could—and should—be applied to nonprofits. From staying true to your mission—know your story and know your why, Mike says—to making your audience feel like partners in your organization, Mike shares what Starbucks has learned that nonprofits can learn, too.
Released:
Dec 20, 2017
Format:
Podcast episode

Titles in the series (100)

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.