In the times in your life when you win, and the times in your life when you lose; the only real purpose is for you to capture a story to help more people. On this episode Russell talks about his experience at Entrepreneur of the Year, and why he is grateful he didn’t win. Here are some of the insightful things you will hear on today’s episode: How the Entrepreneur of the Year event is similar to a body building competition. How Russell plans to use the story of not winning the award in the future. And why you should look for every opportunity to add to your story, whether your winning or losing. So listen here to find out how The Entrepreneur of the Year Awards compares to body building competitions, and why Russell feels grateful to lose. ---Transcript--- Hey, good morning everybody. This is Russell Brunson and I want to welcome you to the Marketing Secrets podcast. I got so much good stuff to talk to you guys about today. Entrepreneur of the year event, something funny with my kids, and a whole bunch more. Hey everyone, man, I have like 12 podcasts in my head right now that I want to share with you guys, of lessons from this last week. Some of you guys know that this last weekend was the entrepreneur of the year, the EY Entrepreneur of the Year award ceremony. Earlier this year I submitted for the entrepreneur of our region and I won it, which was really cool. And then basically all the regions get together and do a national tournament. So I was all excited to go to this national thing and compete and see if we could win the national entrepreneur of the year award. So I thought, if we’re going to do this we should make an experience out of it right. That way we can do an episode of Funnel Hacker TV, that way it’s not just me going somewhere on an event because I go to a lot of events and it’s just like boring. So how to make this memorable for me and for my wife and for anyone else I want to bring. So I decided, hey, I’m going to bring my parents, because that would be fun to have them come to something like this. And then Dave and his wife Carrie wanted to come to, which was super cool. So the first thing was like, we can just fly there or what if we did it up right and just rented a private plane? So we rented a private plane, flew down, picked my parents up in Salt Lake, which my mom was certain she was going to die on the plane. She’d read a book about someone who got in a plane wreck one time. So because of that she was convinced that certain death was the only possible outcome for this vacation. It was really hard to convince her to go. But she agreed finally. So we flew down and picked them up and went to this event. That night we got there, and they did it right. They had this huge dinner with this amazing buffet. It was amazing. I’ve been to a lot of buffets and this was like four steps past anything I’d ever been to before. They had this dessert bar and they literally had a donut wall, a wall with these pegs coming out of it with thousands of donuts all over them. They had this thing that looked like an ice cream bar with tons of different kinds of ice cream flavors, but it wasn’t ice cream it was cookie dough. It was a cookie dough bar. It was insane. They scoop out tons of cookie dough into the thing and then they had chocolate covered bacon, and they had…the desserts alone were amazing. Anyway, it was amazing. Then there was the Kelly Clarkson concert. So we were like 5 rows away from Kelly Clarkson and she did this huge show for us, a private event for everyone who was at this thing, which was super cool. And that was the first night. The next morning we woke up and if you watched my instagram stories, I made some jokes, but we had a chance to see the winners of last year’s entrepreneur of the year award. And I’m going to kind of tease them, but also I’m grateful for them, so I’ll talk about both sides of it. But they are a venture backed company who’s trying to solve cancer, which is really, really cool and