How to prepare yourself mentally when launching your funnel! On this episode Russell talks about how to prepare yourself for when you launch a new funnel and it flops. Here are some of the awesome tips he gives in today’s episode: Why you should never “call your shot” to family and friends. Why you need to be okay with it if your funnel doesn’t work the way you wanted. And find out when you should finally tell your family and friends about your funnel. So listen here to find out how Russell takes some pressure off of launching funnels by not telling the whole world about it. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I want to talk to you about what happens when one of your funnel flops. Hey everyone, I’m in the Tesla right now. I’m driving with no hands as I podcast. Seriously, let’s just call this the podcast mobile instead of the Tesla, because that’s exactly what it becomes. It’s pretty awesome. Anyway, I digress, today I want to talk about something that is oh so real, it happens all the time and people always freak out about it. And I’ve seen for a lot of people it becomes the death of their business. It becomes the time they walk away, the time that all their potential fears are realized and they’re like, ‘Ah, this whole thing is a scam. I told you funnels are not real Russell. You lied to me.” Or whatever it might be. You put in all the time and the effort and the focus and the strain and the energy into getting this funnel live and then you launch it, and then it’s crickets, or it bombs, or nobody buys or one person buys and it was your mom, and then she asks for a refund, or whatever may happen. There’s a billion different scenarios of what happens. So the question is not so much, “How do I fix my funnel when it flops?” but “How do I prepare for that? How do I make sure that it’s not going to be the thing that’s the nail in the coffin, that makes me walk away from this whole thing?” And I feel very qualified to share this with you because I guarantee I have flopped on more funnels than I bet you’ve ever even dreamt of creating. Therefore I can share a little bit with you. Alright so the number one, my Tesla, I think it fired me because I took my hands off too long. Alright, I’m driving it again, like a good boy should be. Anyway, so the first thing that I would recommend because what happens to most of us is we get excited and we get sold on this vision and “This is going to be the most amazing thing in the world, I’m going to change everyone’s life and I’m going to sell a bunch of product and I’m going to be rich.” So what we start doing is we go out there and we start telling everybody around us, “Oh, I’m learning this thing and it’s amazing.” And at first they’re confused, they don’t really care, they’re worried about you. So what you start doing is you start projecting on what you believe is possible. You’re like, ‘Oh, I’m going to make a million bucks.” Or “I’m going to make a hundred thousand on my first launch.” You start saying these things to people because they’re not getting and you want to just like prove to them, you want to shock them almost. Like, “This is going to work. It’s going to be huge.” So you start telling these big numbers. I think this is one of the biggest mistakes I see people do initially. People who are the biggest unbelievers, they start telling them the projection of what they think is possible. Like, “I’m going to do this and quit my job and make a million bucks.” Or “I’m going to do this.” You know, you start telling them things like that. And then the second you start doing that, all the sudden there’s this pressure. And I know, it happened to me. I went through this problem initially back when I was super young, like 12 years old-ish. I was learning all these money making ideas and tips and tricks. And I would tell my brothers and my sisters and my mom and dad, “I’m going to be a millionaire. By this time ne