Today’s guest Aubrey Marcus is the Founder and CEO of the nutrition and lifestyle company Onnit. He’s going to share with you how he started his company and why it’s never too late to pursue your goals. Aubrey is living his dream and truth and in this interview, he’s going to teach you how to quiet the negative self-talk and enjoy life. It’s time to go for the win with Aubrey Marcus. Listen Now! Brief Bio: Aubrey Marcus founded Onnit in 2010 as a nutritional supplements brand based on a holistic health philosophy he calls Total Human Optimization. Aubrey Marcus has since grown Onnit into an industry leader, providing innovative peak performance supplements, foods, fitness equipment, and apparel. A 20 year native of Austin, Texas Aubrey graduated from the University of Richmond in 2004 with a degree in philosophy and classical civilization. He soon founded a boutique marketing firm, specializing in brand development and ecommerce. It was during these seven years running the agency that Aubrey conceived of Onnit. Inspired by his lifelong experience as a multisport athlete — as well as his background in ancient philosophy — his goal was to create a company that empowered people to achieve their fullest human potential. With the launch of the firm’s flagship supplement Alpha BRAIN in 2011, Onnit was born. In addition to the range of products offered on Onnit.com, Onnit is sole owner of Black Swan Yoga, four time winner of the Best Yoga in Austin. Austin is also home to the Onnit Academy Gym, featuring defranco’s Gym and 10th Planet Jiu Jitsu at the Onnit Academy. Aubrey is currently the host of two celebrated podcasts: Aubrey Marcus Podcast and the Total Human Optimization. He regularly makes appearances on a variety of media outlets, including the Joe Rogan Experience, The Jason Ellis Show, Dr. Oz, The Doctors, and Entrepreneur.   In this episode, you’ll learn: How Aubrey started Onnit (5:35) Why it’s never too late to create the life you want (7:25) How to overcome hard times in life with health and fitness (16:18) Go for the win: 3 Steps to winning in life (9:25) Why truth is the new marketing (24:23) What does it mean to be a true warrior (21:47) 3 Reasons why authenticity is the key to success (31:13)   Ted’s Takeaways (40:55) We are our own worst enemy. Create a routine to help combat negative self-talk. It’s never too late to go for the win. Be authentic.   Resources: Go For the Win Online Course   Connect with Aubrey: Website Facebook