Aubrey Marcus is a friend and ally in helping the world wake the f*** up.  He's also the founder and CEO of Onnit,  a lifestyle brand based on a holistic health philosophy he calls Total Human Optimization. Onnit is an Inc. 500 company and an industry leader with products optimizing millions of lives, including many top professional athletes around the world.   Tune in to the Aubrey Marcus Podcast, for the follow-up conversation to this episode and conversations with the brightest minds in athletics, business, science, relationships and spirituality with over 10MM downloads on iTunes.  He regularly provides commentary to outlets like Entrepreneur, Forbes, The Doctors and The Joe Rogan Experience. He has been featured on the cover of Men’s Health, is the author of the life-coaching course Go For Your Win, and his newest (and first!) book is Own The Day, Own Your Life  from HarperCollins.