Max Israel is Founder & CEO of Customerville (https://www.customerville.com/) ? Time Stamped Show Notes: 00:00 – Nathan's introduction to today's show 0:30 – Why Max founded the company 15 years ago to scratch his own itch 1:30 – How he grew the business without venture capital 2:20 – Why they made the decision to pivot eight years ago 3:05 – How the average customer pays them $250k annually 4:05 – Why they decided to maintain bootstrapped 4:30 – How they funded the business with a small retail chain 5:30 – Why they serve more than 50 customers globally 6:00 – How they are doing around $1M in MRR right now 7:30 – Why they are growing 50%+ year over year 8:50 – How they've kept gross logo churn below 10% annually 10:00 – Why they are focusing on driving expansion revenue with new features going forward 10:15 – How their team has grown to around 40 full-time employees 10:45 – Why they spent up to $400k on Google AdWords in the past 12:10 – How they are evaluating new plans for growing their sales team 13:00 – Why they aren't in acquisition talks right now 14:00 – The Famous Five