Craig is the founder and CEO of SalesNexus (https://salesnexus.com/) ? Time Stamped Show Notes: 00:00 – Nathan's introduction to today's show 0:40 – Why he transitioned to SaaS 1:00 – How SalesNexus has grown to scale by bootstrapping 1:15 – Why the average customer pays them $150-$200 each month 1:30 – How he launched the company back in 2003 as a side-hustle 2:30 – Why they have grown to serve 5,000 total customers today 3:00 – How they manage implementation in-house to drive customer success 3:50 – Why SalesNexus is doing $3.5M in ARR 5:20 – How they added marketing automation features to increase pricing 5:55 – Why they have scaled from $3.25M in ARR 12 months ago 6:20 – How the average customer stays with them for 5 years 7:35 – Why driving customization leads to stickiness for SalesNexus 8:20 – How they are landing new customers via online advertising 9:15 – Why they are spending $300 in CAC right now 10:20 – How their team has grown to 20 full-time employees in Houston 11:10 – Why they are cash flow positive today 11:30 – How Craig still seems room for growth today 13:50 – The Famous Five