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850: SaaS: How Promorepublic Went From $6k to $20k MRR

850: SaaS: How Promorepublic Went From $6k to $20k MRR

FromSaaS Interviews with CEOs, Startups, Founders


850: SaaS: How Promorepublic Went From $6k to $20k MRR

FromSaaS Interviews with CEOs, Startups, Founders

ratings:
Length:
19 minutes
Released:
Nov 21, 2017
Format:
Podcast episode

Description

Max Percherskyi. He’s a passionate SaaS entrepreneur whose mission is to connect professional SaaS companies and startup hubs to help them form long-term relationships and good, win-win partnerships. Currently, he’s connecting angel institutional investors, cofounders, exceptional talent and partner companies across three different countries to make the PromoRepublic ventures succeed at a global scale. Prior to cofounding PromoRepublic, he worked in marketing agencies for ten years and was responsible for business development, digital marketing and sales. Famous Five: Favorite Book? – Top 101 Growth Hacks What CEO do you follow? – Jason Lemkin Favorite online tool? — WorkFlowly How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – Max would tell himself that not all people will love him   Time Stamped Show Notes: 01:37 – Nathan introduces Max to the show 02:22 – PromoRepublic is a social media content automation tool that helps SMBs create their social media presence 02:38 – PromoRepublic is a SaaS business 02:45 – Pricing starts at $15 a month for an annual package 02:55 – ACV is $20 a month 03:00 – Max was in Episode 403 03:27 – PromoRepublic will soon have a $100 plan 03:53 – CAC is now $150-170 04:18 – Paid channels spend varies every month 04:33 – Affiliate network is the one that is working now 05:28 – PromoRepublic has raised $1.85M in total 06:12 – Team size is 22 06:26 – PromoRepublic has 3 offices 07:30 – PromoRepublic hired a sales guy to sell their high value plans 08:29 – There’s commission for every plan sold 10:00 – PromoRepublic has around 5,500 customers, 3000 are from AppSumo 10:32 – Most of the customers from AppSumo just bought the product; some are active, some aren’t 12:33 – Last month’s MRR was $20K 12;54 – Logo churn is around 5.8% 14:07 – 2016 revenue was €110K 14:33 – 2017 total revenue will be around $300K 15:08 – PromoRepublic is going to receive a grant and will take an additional loan 17:25 – The Famous Five   3 Key Points: Your team size must align with your profitability. Paid advertising takes time—test to see which ads will work the best. Use your capital wisely.   Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives
Released:
Nov 21, 2017
Format:
Podcast episode

Titles in the series (100)

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon