Aseem Badshah. He’s the founder and CEO of Socedo which is a twenty person, B2B, social media demand generation company backed by Techstars Ventures, Vulcan Capital and Divergent Ventures. Before this company, he was the founder of Uptown Treehouse, a social media marketing agency working with brands like Uniqlo, Nike, Western Union and Lenovo. Famous Five: Favorite Book? – Good to Great What CEO do you follow? – Satya Nadella Favorite online tool? — Outreach How many hours of sleep do you get?— 6 If you could let your 20-year old self, know one thing, what would it be? – “Be patient and focus, above all, on people”   Time Stamped Show Notes: 01:34 – Nathan introduces Aseem to the show 02:06 – Socedo helps B2B marketers find the relevant prospect on social media 02:37 – “The last 9 months have been all about efficiency” 02:47 – Socedo now has $4K in MRR per month per AE 03:42 – Socedo is now moving away from the outbound and ABM model 03:47 – Socedo targets SMB companies now 04:03 – Socedo has free trials on their website 04:18 – The point is to become a pipeline for their AEs 04:58 – Socedo is helping Pendo’s growth 05:08 – Socedo is looking at moving up their ACV 05:57 – Socedo helps B2B companies cut through the noise 06:24 – On the sales side, Socedo is more focused on selling to B2B as opposed to B2C companies 07:00 – Average MRR 07:23 – Aseem ties employee count to growth 07:45 – The idea of scaling too quickly isn’t really healthy 08:40 – Aseem wants to make sure that their focus is on the right segment of the market 10:00 – Everywhere in SaaS is crowded these days 10:21 – The outbound path is where Sodeco will bump into their competition 10:54 – Sodeco is specifically serving the B2B social media marketers who are underserved individuals 11:20 – Sodeco helps them grow their presence 12:34 – Hootsuite is great for marketers who are managing their content for their audience 13:00 – Sodeco finds and grows the audience by targeting the right prospects on social media 14:44 – The Famous Five   3 Key Points: Scaling up does NOT necessarily mean growing your team. Even though your market may be crowded, you can find a way to stand out. Managing your audience is a very different process from growing your audience.   Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives