Aseem Badshah. He’s the founder and CEO of the company called Socedo. Before that, he built his own full-service marketing agency called Uptown Treehouse that leveraged social media and digital channels to reach current and potential customers. He’s upgraded and improved that initial business model with his current company, Socedo. Famous Five: Favorite Book? – Crushing the Cashman What CEO do you follow? –  Favorite online tool? — Do you get 8 hours of sleep?— If you could let your 20-year old self, know one thing, what would it be? – Aseem wished that he would have prioritized building relationships   Time Stamped Show Notes: 01:15 – Nathan introduces Aseem to the show 01:50 – Aseem noticed that there was so much data on prospects for B2B marketers in an agency 02:07 – Socedo’s goal 02:13 – Lead generation is what Socedo uses to get more customers 02:45 – Socedo provides behavioral data 02:56 – Socedo makes money from their software license 03:03 – Clients sign-up from 6 months to 1 year of license usage 03:11 – Average pay the company gives to Socedo monthly 03:25 – Socedo started in 2013 03:37 – In social media marketing, everything was setup for B2C marketers 04:25 – Social media is like a big CRM so Aseem leveraged it in a way to help B2B marketers 04:45 – There are 200 paying customers 04:50 – Socedo has raised $1.5M 05:00 – Socedo’s revenue has tripled in 2016 05:10 – Average contract price 05:25 – Socedo started with SMB 05:50 – 2016 total revenue 06:05 – Socedo has 25 people 06:20 – 2017 goal 06:30 – Aseem is targeting 2x for 2017 06:41 – Aseem wants to focus on their current customers 07:17 – “It’s not necessarily about growth at all costs; we want to focus on the fundamentals, focus on the relationship with customers” 07:35 – All 25 members are in Seattle 07:53 – The round was an equity round 08:32 – Socedo is currently cash flow positive 08:50 – Socedo is willing to take in new capital if they are ready 09:11 – Socedo has almost broken even 09:23 – How Socedo drives new customers 09:37 – Socedo doesn’t spend much money on marketing 10:30 – The data source which Aseem thinks is the most accurate 10:39 – “Everyone is accurate in their own way” 10:52 – How Socedo matches data 11:10 – Socedo’s goal is to get metrics as high as possible 11:31 – “We don’t guarantee an accuracy rate, but our accuracy rate is pretty high” 12:00 – The data sources that are connected to Socedo’s API are Full Contact, ClearBit and SellHack 12:34 – Socedo’s unique data advantage 13:30 – As a B2B marketer, there’s a bigger chance of a higher conversion rate 13:50 – Data sources that have the most accurate revenue numbers are Marketo and Salesforce 14:22 – Socedo doesn’t have the marketing budget for each lead 14:45 – Socedo has the company size which can be used as a revenue basis for each lead 15:15 – Gross customer churn 15:36 – CAC 15:45 – LTV 16:10 – The Famous Five   3 Key Points: Social media is a big CRM that can be leveraged to build a better marketing space for B2B businesses. Focusing on fundamentals and customer relationships can be more advantageous than focusing on just growth. Each data source out there is accurate in their own way.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jam