Music Business 006: Music Business, #6

By James Bruce

As the days and months go by, I will be publishing a series of ebooks about the subjects that I have encountered for the last 35 years concerned with the business of music. This collection of eBooks will also be offered as a softback, hardback, and as an audio book. Each eBook will contain between 20-30 pages of necessary and critical subject matter that I feel anyone that needs to know or wants to learn critical information about the music business. I assure you if you have or are interested in a career in the music business you will learn and hopefully success in this business. Teaching the business of music including courses on artist development, marketing, promotion, production, and resources of your choice. I look forward to working with you in my classes. Helping anyone interested in the music business paving a path to a successful career.

• Language: English
• Publisher: James Bruce
• Release date: Oct 9, 2023
• ISBN: 9798223468660

James Bruce

About the Author by Marcia Ferko      Meet James Bruce, author, producer, agent, manager, business owner, and proud dad, grandpa, and great-grandpa. This accomplished individual’s life story invites you to also seek and find the best of yours.      His generous, Christian and passionate heart for others has opened doors of opportunity and success for many.  Through his own trial and error of failures and successes, he has shared his riches of wisdom with others. He has become an ambassador and liaison in both the private and professional settings and has been a mentor to many.      Through years of life experiences, Jim has become a conduit of knowledge for the past and the present. He tries to capture both as you read through his wealth of information here with him.  We all can learn from each other’s life and Jim’s life is certainly a unique example of that.      His adventure is not through yet. His mantra still is “Dance while music is still playing and live your best life while it still lies before you!!!

Book preview

Chapter 38

Assessment Summary

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One of the features and the most exciting and valuable part of a

professional assessment used by managers is to give them an evaluation of where the artists are in their career. If management feels their demo has merit, and the artist has what it takes to break-through they will talk to the artist about submitting their package to record labels or to a connected entertainment attorney if that seems feasible for both parties. If you are an unsigned band, singer-songwriter, or solo artist remember you need a creditable source to submit your demo to no matter who it is.

A reputable source is a management firm, producer, or entertainment attorney who deals with labels on a regular basis. This cannot be emphasized enough! If a manager is a well-respected and highly trusted source of new artists. Record labels, music publishers, and music producers look to them and look forward to receiving recommended submissions.

There are no guarantees. Never is when it comes to landing a good record contract. If anyone guarantees anything at all to you in this business, start running and do not stop. Bottom line, if they like what they hear and see, they will talk about shopping, management, consulting, or production deal with you. Remember, credibility in the industry is paramount. They just cannot and will

not submit something in which they do not fully believe. They know what sells, and what does not! Any independent service who will submit your demo for a fee without listening to it or caring what it is all about you better take off running again. You are wasting your time and money.

Do not submit anything to anyone in the music business when you are not ready or prepared to do just that. Managers are usually looking for new viable talent, but that manager will not sign or submit to you until you are ready. Your manager will decide if you are ready, but if you are not there yet, they will want to help you in the hope that we can be the ones to shop you or sign you. That is how we really make our money. What we really are looking for is artists we can sink our teeth into and roll with.

Chapter 39

Tips for Your Videos

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1. Be extreme

You should do everything possible to stick out. The more unique you