Social Media success by recipe Techno veteran and Viberate founder Umek in interview

»I think the album format is dead.«

Beat / New ideas often arise because a creative person is missing something in everyday life and has an idea to solve this lack. Was that also the case with Viberate?

/ Back when Facebook was still pretty much the only social media where artists were communicating with fans, we figured out we can‘t measure the effects of our ad spend. We were heavily investing into my Facebook audience growth, we were advertising new releases and albums, I had up to four US tours and a residency in Ibiza with Carl Cox, but somehow we were wandering in the dark. How do those efforts show in terms of my popularity? The idea was born for a service that would measure online popularity for DJs. We were only tracking the number of followers on a select number of social media and streaming channels, but it was enough to get the attention of