SELENA

are, honest and grateful, Selena Gomez has evolved endlessly before our eyes over two decades and today, the 29-year-old phenomenon has blossomed into the face—and heart—of what could only be described as a global self-love revolution. In the last one and half years, while the world retreated into isolation, she presented gleaming beacons of hope in the form of her third solo album , first Spanish EP , ‘Ice Cream’ and treats, and Rare Beauty. More than a makeup brand, Rare Beauty is a message, and a movement, that seeks to cultivate beauty from the inside out through acts of self-care, backed by a community with whom Gomez shares her deepest emotions and support around mental health and mindfulness. “I want us to stop comparing ourselves to each other and to start embracing our own uniqueness,” she proclaims endearingly as she introduces the brand to her loyal fans. “You’re not defined by a photo, a like or Singapore on shattering societal stigmas, facing vulnerabilities and her unwavering definition of being ‘rare’.