The 6 WAYS TO GET YOUR MUSIC HEARD

There were a lot of people who heralded the death of the traditional route to promotion in the music industry as being ‘a good thing’ – and when we say ‘traditional’, we mean the old-school A&R person who discovers a band, puts money behind said band and launches a career. Nowadays, there’s a lot less of that going on. Instead, there’s a lot more ‘me too’ copying, a lot more stage-school mining and a lot more X Factor success. And a lot less… filtering.

Those A&R people, those