Summary of Tamsen Webster's Find Your Red Thread

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 Are you overwhelmed by too many ideas. Most people have far more ideas than they can handle. To cope, they turn to the Red Thread.

#2 Your idea is an answer to a question that doesn’t already have an answer or a better one. It is your new way to slay a monster that needs fighting. Other people could use it, too, to slay the same monster.

#3 The TEDx test is this: Can you explain your idea in a single sentence of 140 characters or fewer. Most people can’t.

#4 To know whether or not your idea is clear enough, relevant enough, and remarkable enough for someone to be interested in learning more, you must ask yourself these questions: Is it one sentence. Is it 140 characters or fewer. Does it include something your audience wants. Would your audience agree that they want it. out loud. in front of colleagues or friends.

• Language: English
• Publisher: IRB Media
• Release date: Sep 15, 2022
• ISBN: 9798350029130

IRB Media

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Insights on Tamsen Webster's Find Your Red Thread

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 1

#1

The human brain has a specific structure for how it processes and accepts ideas: story. Ideas are built on stories. To turn your idea into action, you must build a story that people will tell themselves about your idea.

#2

An idea is an answer to a question that doesn’t already have an answer or that needs a better one. Your idea is your new way to solve a problem that needs solving. Other people could use it to solve the same problem if they knew how.

#3

You have an idea, and your next step is to let people know about it. But that’s where the trouble starts. You must explain your idea in a single sentence of 140 characters or fewer. Most speakers can’t do it, because they can’t explain their idea in a way that