iMARKET Handbook: Optimization Guide

By Lizzy McNett

Social media marketing is by far the most cost-effective targeting campaign available, but only when authors follow some simple guidelines.

Not all platforms are a good fit for every author/business, which is why consumer research is so important. Once you have chosen the best platforms, the nex

• Language: English
• Publisher: Writer's Publishing House
• Release date: Aug 31, 2022
• ISBN: 9781648732867

Lizzy McNett

As an organic marketing expert, it's essential to improve communication throughout every aspect of business. When clients/customers feel they can talk with a business easily, they're more likely to become loyal to the brand.Social media marketing is by far the most cost-effective targeting campaign available, but only when business owners follow some simple guidelines. Not all platforms are a good fit for every business, which is why consumer research is so important. Once you have chosen the best platforms the next option is learning how to optimize your metadata, and create quality posts to build organic followers. Your brand may be recognized by your visual identity - the company name, logo, colors, ads, and product designs - but the essence of your brand, or brand positioning, goes much deeper. Branding is your company's reputation. It's how customers decide whether to do business with the company or business. Sales can also be improved by using specific keywords, or updating book categories. So, if you are stuck on how to proceed with setting up or optimizing social media profiles to maximize sales, let's talk.

Book preview

Copyright © 2023 Empower Your Life LLC

All Rights Reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from the author or publisher (except by a reviewer, who may quote brief passages and/or show brief video clips in a review).

Disclaimer: The Publisher and the Author make no representation or warranties concerning the accuracy or completeness of the contents of this work and specifically disclaim all warranties for a particular purpose. No warranty may be created or extended through sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the Author and Publisher are not engaged in rendering legal, technological, or other professional services. If professional assistance is required, the services of a competent professional should be sought. Neither the Publisher nor the Author shall be liable for damages arising therefrom.

The fact that an organization or website is referred to in this work as a citation and/or potential source of further information does not mean that the Author or the Publisher endorses the information, the organization, or website it may provide, or recommendations it may make. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read.

Disclaimer: The cases and stories in this book have had details changed to preserve privacy.

Printed in the United States of America

Published by: Writer’s Publishing House

Prescott, Az 86301

Project Management and Book Launch by

Creative Artistic Excellence

iMARKET

Handbook

Optimization Guide

By Lizzy McNett

Stride Marketing Solutions

Table of Contents

30 Second Commercials

Write a Good Biography

How to Write a Short Bio

Initial Paragraph

Spotlight Bio

Business/Personal Logos

Write a Great Tagline

Profile Pictures

What are Hashtags?

Buidling Back Links

Best Practices for Internet Searches

What is Meta-Data?

Alternate Txt

Keywords

Author Categories

SEO Optimization

Blogs

Social Media Platform Posting

Public Relations

Social Media Marketing Tools

Affordable Graphic Design Tools

What is CRM?

Customer Service

Author Bio

30 Second Commercials

The 30 second commercial is a statement to describe the skills and services that your business offers. It is essentially a brief monologue that sells your professional abilities and reflects your ideal profile.

What makes for a good commercial?

The best business pitch depends on the message you’re trying to convey.

In some cases, more concise ads are exactly what you need to hook potential clients and convince