YouTube Ads Mastery
By Rob Hoath
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About this ebook
Advice from a seasoned YouTube marketing expert on how to create profitable YouTube ad campaigns.
Don't waste time and money trying to figure out what does and doesn't work on YouTube. YouTube Ads Mastery will help to make sure that you get it right the first time.
Did you know? More than half of all marketers now use YouTube as part of their marketing strategy.
You may be thinking: "That's great, but my audience isn't really on YouTube." Well, think again.
One-quarter of internet users spend 10 hours or more watching videos, and YouTube now has more than two billion active users worldwide.
Plus:
Over 500 hours of video are uploaded to YouTube every single minute
Over 80% of Americans use YouTube
Over 60% of Americans use YouTube every single day
YouTube is the world's second largest search engine
86% of video marketers say video has been effective for them
YouTube Ads Mastery will guide you through the 9 key steps to ensure your ad campaigns achieve the highly profitable results you desire.
Are you ready to launch a YouTube marketing campaign? Everything you will need to make sure it will be successful is just a click away.
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Book preview
YouTube Ads Mastery - Rob Hoath
Step 1: Know Your Audience
Don’t expect an ad campaign to be successful if you don’t know who your audience is. For example, what videos are your ideal clients watching? Do they spend time on How to
videos or branded entertainment?
How much engagement is there between the ideal client and the people they follow? Are they willing to click on brands they don’t know? A good marketer will have a target audience narrowed down and determine how their potential customer behaves when watching ads on YouTube.
Just as important as knowing who your audience is, you should know who they are not. There are the people you want to avoid the most because all your efforts will be a costly mistake should your campaign reach the wrong audience. It wouldn’t matter what kind of call to action you use; your campaign results will be a