Wedding & Portrait The Year in Review
Novel approaches, genuinely reconnecting with clients, and rude awakenings are among the many surprises of 2019. We are seeing the wedding and portrait industry expand horizontally – meaning two things. The first is more and more photographers entering the industry, driven in part by the boom in online resources and courses enticing people to become professionals. While a saturated marketplace is nothing new, it is now easier and cheaper than ever before to purchase a mirrorless or DSLR system and promote yourself as a photographer. The second is the booming sub-categories within our industry. From pet portraits to elopement weddings, there seems to be something for everyone to take a shot at. So, what can professionals do to navigate this developing landscape? According to Melbourne-based wedding photographer and three-time AIPP Australian Album of the Year award-winner, Eric Ronald, “[There are] lots of things that are out of your control in the industry, however, the one thing you have control of is yourself. So, you can either work on your craft or your business.”
Craft is still key
While the industry is experiencing a time of
