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Bulletproof your business

“Mishaps happen on a daily basis. It’s never about the problem, but how we respond to the problems.” This wisdom comes from Australian photographer and photography coach, Jai Long. “The trick is to make sure you have big and new problems. You don’t want to be stuck on little old problems over and over. Every business will have problems, so you might as well aim to have big, exciting problems that will teach you something new and push you forward.”

When life has other plans

Not everyone feels the same courage well inside them at the thought of confronting business problems. Perseverance is an asset, but Australian wedding photographer Dan O’Day has two bulletproof solutions. The first is human. “Second shooters! The universe’s gift to wedding photographers!” he states. “I can recall a handful of times over the years where key parts of a wedding day were missed because of equipment malfunction, guest obstruction, or a spontaneous run sheet change that correlated with a loo break – all of which would have been completely lost had I not had a second shooter standing by.”

O’Day contracts a second shooter for wedding days even if it hasn’t been paid for by the couple and even if the wedding isn’t large. “We’ve all been in moments at weddings where we go to do

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