The Art Of A Photo Business: what every photographer wished they learned before starting their photography business

By Angela Pointon

This book includes insights into running a photo business and offers both new and experienced photographers advice on maintaining discipline, how to avoid obsession over other photographers' work, a new way to consider branding and photography marketing, along with commentary on remaining motivated.

Inside, readers will learn from Angela Pointon, someone who has worked with hundreds of business owners and who has seen what it takes to succeed (and has, unfortunately, seen what has lead many businesses to fail).

• Language: English
• Publisher: Angela Pointon
• Release date: Oct 22, 2012
• ISBN: 9781301137237

Angela Pointon

Angela Pointon is the founder of Steel Toe Images, and is a blogger, speaker, and writer with a passion for helping photographers and other artists maximize their success. Her work has been published by numerous sources, including Professional Photographer Magazine. Angela has her bachelors degree in photography from Drexel University and her master's in business from St. Joseph's University. At the beginning of her career she apprenticed under one of the most renowned businesswomen in photography, Elyse Weissberg. She spent 15 years working for small marketing agencies, and at one point served as Chief Operating Officer for one. She is a vegetarian and lives on the Philadelphia Main Line with her husband and two boys. She runs her own photography business at http://www.philadelphianewbornphotographer.com

Book preview

The Art of Photo Business:

What every photographer wished they knew before starting their photography business

By Angela Pointon

Published by Angela Pointon at Smashwords

Copyright 2012 Angela Pointon

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

TABLE OF CONTENTS

1. Cheering for the creative class.

2. Listening to your gut instinct.

3. Discipline is what it takes, people.

4. Obsessing over the competition gets you nowhere.

5. Branding and making your work worth every cent.

6. Before you do any marketing, make sure you’re certain.

7. Motivation for those Eeyore-like days.

8. In conclusion.

9. About the author.

~~~~~

1. Cheering for the creative class.

I believe, as some other leading edge authors of our time do, that creative individuals are going to add back to the world what is currently lacking. Generally speaking, the world we’ve all become accustomed to is the void of art. The business that the world looked up to for the past 30 years was money-grubbing, soul depriving and machine-like. Now, however, the world is changing. The universe is hungry for the very things it was deprived of for so many years. Different thinking. Unique perspectives. Gut