Storytelling For Financial: How to Tell Your Story and Differentiate Your Brand

By George Diamond

You Are A Step Away From Learning How To Tell Your Brand/Business Story And Differentiate It From All The Others Out There, Attract New Customers And Keep Them (While Keeping Existing Ones), Generate Referrals And Ultimately Grow Your Business!

The use of storytelling in business marketing has been proven to establish personal connections between consumers and brands. According to research, 55% of consumers who love the story of a brand are willing to make a purchase.

And if you can learn how to tell your brand/business story, the right way, you can turn the life of your business around, quite literally!

I know you are probably wondering…

Why does storytelling matter so much (more than statistics) in brand marketing?

How can I improve the sales of my product through storytelling? What's the best way to do it?

How does a typical winning story look like?

Are there rules you need to follow?

What do I need to before I get started?

If you've recently discovered the sweeping positive role of storytelling in business marketing and have been looking for a guide to answer questions like the ones listed above, you're at the right place.

Here is a more precise list of what you'll find in this book:

How financial data storytelling started

What storytelling for finance entails

The benefits of storytelling

Successful storytelling examples in financial services

Why financial storytelling sometimes fails

How you can find a suitable story

The tips for strong financial storytelling

The importance of storytelling for firms

What are the kinds of stories you should tell?

The storytelling trends in financial services

Why statistics don't sell and stories do

The art of storytelling in finance

How self-depreciation will take your further than self-promotion

How to use analogies and metaphors to move your clients and products

The tools you can use to tell a persuasive story

How to tell stories that your clients want to hear

Storytelling strategies you can use on the your next sales pitch

Storytelling in the era of financial intelligence

The future of financial intelligence with storytelling

Visualizations to improve storytelling

…And so much more!

Even if you don't consider yourself a good storyteller, especially regarding your business, this book will hold you by the hand throughout the process until you develop your own business/brand story that attracts customers and keeps them, the way light attracts bugs!

This guide is meant for everyone, from beginners to advanced marketers. And while its content is comprehensive and very educative, the book is very easy and simple to read and follow, and also motivating and straightforward, so you can expect to have a good and easy time reading it.

Are you ready to take your business to the next level with the best marketing practices driven by professional storytelling?

I bet you do!

All you need to get started is

Click Buy Now With 1-Click or Buy Now to get started!

• Language: English
• Publisher: Youcanprint
• Release date: Jan 31, 2022
• ISBN: 9791220366342

Book preview

Table of Contents

INTRODUCTIONS

CHAPTER ONE

ABOUT STORYTELLING IN FINANCE

The origins of financial data storytelling

Storytelling for finance

Benefits of storytelling

Successful storytelling Examples of financial services

The most common reason for financial storytelling failure

CHAPTER TWO

HOW CAN A SUITABLE STORY BE FOUND

Which needs to be remembered during storytelling

Tips for Strong Financial Storytelling

Storytelling & Financial Services: How Could You Do Better

Why Financial Services Firms should be using storytelling

What kinds of stories to tell

Storytelling Trends Financial Services

CHAPTER THREE

WHY STATISTICSDON’T SELL AND STORIES DO

Beyond Figures: The Art of Storytelling in Finance

How Self Depreciation And Wit Will Get You Further Than Self Promotion

Using Analogies And Metaphors To Move Your Clients And Products

Tools to Tell a Persuasive Story

Storytelling Ideas for Financial Services Marketers

CHAPTER FOUR

STORYTELLING IN DESIRABLEMARKETS

How to tell stories that your clients really want to hear

Telling The Story Of The Affluent

Easy Stories Any Financial Professional Should Use

Storytelling Strategies You Have to Use on The Next Sales pitch

Storytelling in the Era of Financial Intelligence

Storytelling: The future of financial intelligence

Visualizations Improve Storytelling Level

Storytelling For Financial

How to Tell Your Story and

Differentiate Your Brand

George Diamond

 Copyright 2020 by George Diamond All rights reserved.

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Introductions

The financial services sector – abundant with statistics and indicators – does not appear to be the best environment for business storytelling. Even flat, repetitive success background texts, customer satisfaction figures, and market recognition do not help to differentiate a business from a competitor. It's storytelling that lets businesses push past details to humanize their services.

When communicating to institutional