Creating & Growing Your Personal Brand at Work, at Parties and on Social Media: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You

By Zane Rozzi

You can create different unique personal brands for different groups of people in your life. You can be anyone you want to be. You'll be able to create the best personal brands to attract new people into your work life, social life, and romantic life. You'll be able to create the best personal brands to serve any purpose you desire. You'll also be able to strengthen your existing relationships by further improving people's positive opinion of you.

At this very moment, you already have your own personal brand - everyone does. Does your current personal brand help you, or hold you back? When there is an opportunity available - any type of opportunity - you want to be the person who people like best, so they think of you first, call you first, and offer you the opportunity. You want to be the first person who other people think of when it comes time to hire someone, send out an invitation, buy something you sell, or go out on a date. You don't simply want to be remembered, you want to be remembered first.

We'll cover a lot of different concepts that you can apply to portray any personal brand you desire for any group of people in your life.

The truth is, all that's necessary to get the results you want is for you to do a few basic fundamentals really well. Doing the basic fundamentals really well is always the fastest, easiest, and most effective way to get excellent results. Don't waste time on trendy advice that quickly fizzles out. Instead, learn timeless fundamentals that will always be relevant.

You'll be able to start applying what you've learned immediately after you've finished reading this book by using the example procedures, responses, strategies, behaviors, and action steps. It works; and it will work for you. Read this book, apply the information, and see for yourself.

• Language: English
• Publisher: Zane Rozzi
• Release date: Dec 22, 2021
• ISBN: 9781005205416

Book preview

Creating & Growing Your Personal Brand at Work, at Parties and on Social Media

Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You

Zane Rozzi

Copyright 2021 Zane Rozzi. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means without prior written permission from the copyright holder. This publication is provided with the understanding that the author and publisher are not herein engaged in rendering legal, medical, investment, accounting, or other professional advice or services. If legal, medical, investment, accounting, or other expert advice or assistance is required, the services of a competent professional person should be sought. Your level of success in realizing results, if any, is dependent upon a number of factors including your ability, skill, knowledge, effort, persistence, and a variety of other personal attributes. Because those attributes differ between individuals, neither the author nor publisher can guarantee your success or any specific result. You alone are responsible for your actions and results in life and business. Any forward-looking statements contained within this publication are simply opinion and not guarantees or promises of actual performance or results. Neither the author nor publisher make any guarantee you will achieve any specific results. Individual results are not guaranteed and will vary. The information contained within this publication is made available solely to offer general information of interest. The author and publisher assume no responsibility for errors or omissions. Any statements or recommendations made by the author are simply his opinion. Such statements and recommendations might have been applicable to the author’s specific life circumstances, but may have no relevance to your own personal life circumstances. Determining whether or not any of the author’s statements or recommendations apply to your specific life circumstances is solely your responsibility. The author is not responsible for your actions. You are solely responsible for your actions. Your actions in life and business must be based on your own due diligence, not the opinion of the author. Nothing contained within this publication shall to any extent substitute for the sound judgement of the user. Neither the author nor publisher shall be liable for any losses, liabilities, or damages, including but not limited to indirect, special, or consequential damages, resulting directly or indirectly from the use of any information contained within this publication.

www.zanerozzi.com

Table of Contents

Why Personal Branding is Important to You

What the Word Brand Actually Means

People Might See Your Brand Differently Than You Do

Portraying the Correct Personal Brand

The Key Attributes of a Brand

The Dimensions upon Which Your Personal Brand is Evaluated

The Authenticity of Your Brand

Developing Your Personal Brand over Time

Commanding the Attention of the Room with Personal Presence and Charisma

How to Display Presence and Charisma

Discovering Your True Self

What It Means to Be Present and Charismatic

A Fast and Easy Way to Increase Your Presence and Charisma

Increase Your Presence and Charisma by Increasing Trust

Imposter Syndrome

People Will Judge You in Less than Ten Seconds

How The Words You Say Affect Your Presence and Charisma

Evaluating the Performance of Your Brand

What it Takes to Accomplish Your Goals and Get Everything You Deserve in Life — The End Matter

Why Personal Branding is Important to You

Right now — at this very moment — you’ve already established your own personal brand. Everyone has their own personal brand whether they know it or not. It’s true; I’m not making this shit up. See so for yourself.

Think of any person you know. If you had to describe their personal brand in three words, which three words come to mind first? Those three words are your perception of that person’s brand. Perhaps all three words describing that person’s personal brand were swear words. You’ve probably worked with a few people like that. You wouldn’t even go to their birthday party if they somehow managed to book your favourite band and had an open bar. Not worth it. But, under similar circumstances, you’d probably attend their funeral.

Your perception of someone else’s personal brand could be positive or negative. Either way, whether you know it or not, in your mind, you’ve associated a specific brand with each person in your life. You hold your opinion of that person’s brand as a result of the impression they’ve made with you through the interactions you’ve had with them.

For instance, if you see one of your friends is calling your phone Friday night, the first thoughts that come to your mind about this person’s brand could be the emotions of excitement and happiness, because you know this person always invites you to the best parties. Also, they do that thing with their tongue. That person has a positive personal brand that instantly creates the emotions of excitement and happiness.

Alternatively, you might see one of your acquaintances is calling your phone way too early Saturday morning — way earlier than noon on a Saturday. You’re not old and rich, so you don’t get up early to play golf. This person has no business calling you before noon on a Saturday. You also know this person only calls you when they want something from you. So, since this person has a history of calling you at annoying times, and, most importantly, you know they only call you when they want something from you, the first thoughts that come to your mind about this person’s brand could be the emotions of anger and annoyance. That person has a negative personal brand that instantly creates the emotions of anger and annoyance.

It’s important you don’t forget, every person in your life, whom you have an opinion of their personal brand, also has their own opinion of your personal brand. When they think of you, certain words come to their mind to describe your personal brand. When you call them, and they see your name on their phone’s caller ID, your personal brand generates emotions for them. If you want people to answer your calls — because they’re excited to see your name on their phone’s caller ID — you need to have a great personal brand.

Alright, I think that’s about enough of an intro to set up the importance of having a good personal brand. It’s time to get into the steak and lobster. I don’t run the type of establishment that tries to fill you up with unlimited fucking breadsticks. So, put on your lobster bib, heat up your butter, and we’ll get started.

What the Word Brand Actually Means

First, we need to start by clarifying what the word brand actually means, how brands work, and how brands influence people’s opinions. We need to start this way; because, if we don’t, many people will fuck it up — and we don’t want that.

Then, once we’ve clarified the meaning and implications of a brand, we can build on it, and have you kicking ass at life. Don’t worry, I won’t drag this shit on too long. We’ve all got important things we need to be doing. This brief discussion is important because we need to ensure everyone is on the same page and understands what we’re talking about. I don’t want to leave anyone behind — not even the slow kids. So, if you had to repeat math class five times, don’t worry, I’ve got you. Besides, everyone knows, math is boring, and we have calculators for dealing with that shit.

So, we’ll start by clarifying the meaning of a brand — very quickly — with respect to companies and products because that’s how people instinctually understand brands. Then, we’ll move on to discussing many specific personal attributes and behaviours you can use to develop an excellent personal brand that attracts people into your work life, social life, and romantic life. We’ll cover things like personal presence, charisma, building trust, and demonstrating both strength and