Explosive Pr

By Szucs Igor and Roman Maslennikov

Explosive PR Book Helps Businesses To Attain Clients Using Mass Media. Shocking Secrets of Outrageous PR Stunts to Get Clients
Explosive PR was designed to help businesses to spread the word about their company in a short of amount of time to as many publications as they can using positive PR stunts. Explosive PR offers you tips on how to get clients using a news hook
Explosive PR is the fun, friendly book that looks at the real business PR stunts that will inspire you to get creative so that your business is noticed throughout the world.
Roman Maslennikov, Russian PR guru, entrepreneur and philosopher, has 15 years’ work experience and is offering you the freshest, newest, most outrageous PR stunts – talking about what works and what does not.
Igor Szucs, Business trend analyst, Semantic field producer. An internationally respected expert on future trends, long-range planning and creating the preferred future
It’s an insightful, useful guide to winning the PR game & marketing wars

• Language: English
• Publisher: Lulu.com
• Release date: Dec 8, 2017
• ISBN: 9781387428939

Book preview

Explosive PR Book

Secrets of Outrageous PR-Stunts from Russia with Love for Positive News

by Roman Maslennikov, Igor Szucs

Second Edition

2018

This looks interesting and energetic.

Douglas Rushkoff, Media Virus

Book’s Hashtags

#PR #spindoctors #communications_directors #PRaides #propagandists #MalcolmTucker #TheThickof It #IntheLoop #Kasper #Borgen #TobyZiegler #TheWestWing #Scandal #crisis_management #Olivia_Pope #AbsolutePower #public_relations #propaganda #Alternative_facts #Big_lie #Doublespeak #Euphemistic #misspeaking #Euromyth #Fake_news #Half_truth #Ideological_framing #Internet_manipulation #Media_manipulation #Post_truth #Propaganda #Scientific_fabrication #Yellow_journalism #manipulation #Misinformation #disinformation #business #entrepreneurship #balls #cool #news_tornado #Wag_the_Dog

#atomic_news #buzz #pr_stunt #Stampede_PR #media_virus #PR_hook

Contents

Explosive PR Book

Preface

Crazy News. Made in Russia

Raccoons Ransack an IT shop

Trial Over the Russian Google

The PR-secret of Cat Woman and Professional Bed Warmer-girl

Contact Zoo Versus Video Studio. How Raccoon Helped Small Business Became World-famous?

Who’s So Cocky There?

Philosopher-Sociologist-Journalist-PR man

I’m a Boredom Fighter. Are You?

We Do Not Lie: We Are Daydreaming

What is Explosive PR?

Theoretical Framework of Explosive PR

'PR Needs More Balls!'

Why I Wrote This Book And For Whom?

Ten Ways to Come Up With a Creative Idea For an Explosive Promo Event

Five Pieces of Advice on Creativity Tune-Up

Stepwise Technology of Explosive PR

Accurate Targeting

Assignment 1: Targeted survey

Explosive PR Formula: PAV+AH

Assignment 2: Invent Paradoxes!

Assignment 3: Align Your Promo Stunt with Relevant Events

Ideas for The Agenda to Inject into a Breaking News Story and Generate Tons of Media Coverage

Money + Good Works = Maximum Buzz

Info Explosion Formulas to Make Your Business Very, Very, Very Popular (Exotic Animals, Erotic Images, Emergency-Road Accidents, Love Stories, Kids, Etc.)

1. Unusual Client

2. Unusual Order

3. Emergency or Road Accident? Good Chance for Personal PR!

4. Living Exotic Creatures

5. Love Story

6. My Dear Old Folks

7. Thank you, Mr. President

8. Trial

9. Ban versus Shortage

10. Celeb-hero Formula

11. Unusual Merchandise Formula

12. Want ads Formula

13. Community Expenditure Formula

14. No camera! Spycam

15. Records and Monuments

The Dirty Pool of Explosive PR

Tits!

Tushie!

Sex and Its Imitation

Emperor With No Clothes

Fire!

Death

Do Not Ply Girls with Alcohol! (No Lie!)

Formats of Explosive Promo Events

Assignment 4: Reinvent your stunt in all 6 incarnations

Supporting the Promo Event

10 Ways To Seed Crazy and Shocking Ideas in Mass Media as if They Were True Stories

Life hack: The Two Magic Words are First and Most

Shall the Conscience Be Chastened Following an Info Explosion?

Beware A Dangerous Trend!

How to Beat Off the Lash During a Sensational Promo?

Three Mistakes Made by Entrepreneurs and PR Experts Who Venture On Explosive PR For the First Time

Only lies?

Being overmodest or excesses of caution

Getting publicity

Eight Ways of Saving and Protecting the Brand During an Explosive PR Event

2. Bargaining

3. Fitting the Brand into Landscape

4. Comments Under News

5. The Law of the Talking Surname

6. Unless You Blow Your Own Horn…

7. The Power of History

8. Doctored Version of Spin.

Explosive PR Boosting Longevity?

1) TOP-5 PR Ideas for Promoting the Platform of Landing Pages Like Weebly, Wix, etc.

2) ТOP-5 PR Ideas for Hyping a Paintball Club

3) TOP-5 PR Ideas for A Web-Studio

4) ТOP-5 PR Ideas for Spinning a Business Conference

5) TOP-5 PR Ideas for Boosting a Taxi Service Like Uber, Gett, BlaBlaCar, etc.

6) TOP-5 PR Ideas for Hyping a Transport Company

7) TOP-5 PR Ideas for Drawing Attention to A Charity Dealing with HIV (AIDS) Problems

8) ТOP-5 PR Ideas for Promoting Squash in Russia

9) ТOP-5 PR Ideas for Calling Attention to Smoothie for Weight Reduction

10) TOP-5 PR Ideas for Spinning The Wonder Mattress Such as Sleepeezee Luxury Crystal Palace, Magniflex Gold, Phoenix, Palais Royale, Or Any Other Premium and Innovative Mattress, Or A Sleeping Appliance

11) TOP-5 PR Ideas for a YouTube Channel About Skidoos, 4-Wheelers, and Extreme Sports

Participation in Business Conferences and Teaching Master Classes

Contacts

About the Authors

Roman Maslennikov

Igor Szucs

Annex

130 PR-hooks of all times and nations, according to Roman Maslennikov

Preface

This book could be written by my Russian friends (including Kremlin-based spin doctors), PR people from IT companies and start-ups. Occasionally, I see messages in my Facebook feed: I could tell you so many things, but I’ll never do it, not even in memoirs.

I’d be delighted to read such stories with you and with law enforcement officers, but my friends would never write a book like that and certainly not because of their respect for the law. In fact, there is no PR and lobbying regulation in Russia. This is just the PR ethic: if the client says no you should please him/her, no matter what.

I take high risks publishing this book, telling how things are done, and how explosive PR campaigns are concocted.

Want to know why it is risky to publish or even to read this book?

To begin with, I did not ask the permission of all my clients about whether I could publish their cases. I feel the moral right to do this without their permission. For instance, the budgets of some PR campaigns were so low (based on mutual agreement) it did not seem possible to do them only for the sake of money or pleasure (which is equally important). But if I enjoy the process of telling about this experience and thereby attract more clients to well-paid projects, it can be justified. First, I wanted to use the phrase serious projects, but then it dawned on me that my projects are more like laughing gas, so well-paid sounds better.

Regarding one project, the client said to me, Please do not expose this was a PR stunt. I ignored this request. Well, frankly, there’s nothing special to scheme against anybody. I’ll never write about really dangerous PR cases since my self-preservation instinct is sharp.

Secondly, a common opinion is that it’s difficult to repeat something known to all. Many entrepreneurs and business consultants used to tell me: Why expose these tricks? How are you going to make a nickel? You unveil loaded dice. My rebuttal comes down to my two convictions: let competition and the level of PR campaigns rise as a result of strenuous effort and PR people overreaching themselves. I earned my first degree in journalism, and this explains a lot. You cannot hide an owl in a sack – this is what people normally say about the likes of me.

In the final analysis, the outcome is similar to that of John Godfrey, a friend of Ian Fleming (author of James Bond novels). In prewar years, he published The Trout Memo¹, where he described 51 ways to mislead the enemy, and then brilliantly backed Ewen Montegu.

That story is described in Operation Mincemeat. They did in real life what was described in the memo, despite it being thoroughly studied by enemies. Nevertheless, they succeeded.

Rear Admiral John Godfrey

The operation’s result: a passport for the man who never lived

Or take the US government which started more than one war after the release of Wag the Dog in 1997, which was the screening of Larry Beinhart’s American Hero (1993).

Not all wars were launched to smother up a sex scandal, but some provocations definitely took place.

For instance, it’s not clear if there was a real chemical attack in Syria before Trump smashed the Syrian forces with tomahawks. Maybe that attack was provoked or staged or could be seen only in a video and