In fact, NZ Post’s e-commerce Spotlight reveals many of the digital shopping habits consumers were forced to adopt over the last two years will become a permanent trend for brand engagement ongoing, with online shopping for the first quarter of this year up 31 percent from 2021, and up 86 percent on the same quarter in 2020.
Despite shoppers turning to online channels, the store will continue to play a critical role in discovery, browsing, and shopping. According to Salesforce’s Connected Shopper Report, 57 percent of shoppers have purchased a product online to conveniently pick-up in store when it suits them in the last year, 29 percent have researched a product online while in-store, and 25 percent have scanned
