The Francium Rule

By Tawan Perry and Garion Bunn

Discover the secrets used by the world's most recognizable brands to convert cold prospects into repeat clients and form lifelong relationships with their customers!

Do you often struggle to attract customers to your business, even though you offer a stellar service or product that will help them achieve their goals?

Would you like to put an end to a high rate of "customer churn" and discover how to keep your customers for far longer, even for life, without devaluing your products or services?

If you answered yes to any of the questions above, then this book is for you.

In this guide, Tawan Perry and Garion Bunn share their personal experiences and show you everything you need to know to not just attract your prospects, but turn them into lifelong, diehard fans of your business.

Here are some of the paradigm-changing tips you're going to discover in The Francium Rule:

• How to grab the attention of prospects and potential customers and get them to trust you
• Step-by-step instructions to help you turn your prospects into paying customers and clients
• Attracting the ideal customers and clients to your business
• How to make your customers and clients impervious to the charms of your competitors and get them to buy only from you
• How to turn your prospects into your business' evangelists by having them do word-of-mouth marketing for you
• And more!

Filled with deep insights and practical advice to help you transform your business, The Francium Rule is a book that will help you attract, connect with and retain your customers for life.

• Language: English
• Publisher: T.M. Perry
• Release date: Apr 1, 2020
• ISBN: 9781393317340

Book preview

Tawan Perry and Garion Bunn

COPYRIGHT NOTICE

© 2015 The Francium Rule by Tawan Perry and Garion Bunn. ALL RIGHTS RESERVED. Produced in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this book may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the authors.

PUBLISHER’S NOTE

Due to the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the authors and publisher are not engaged in rendering legal, accounting or other pro- fessional services. If you require legal advice or other expert assistance, you should seek the services of a competent professional.

Acknowledgments

For all the companies that go the extra mile to transform clients into stakeholders

Table of Contents

Introduction

Can I Get a Thank You! The Preview

What Quality Customer Service Can Do for Your Firm

Building Your Business from the Inside Out 3-Step Process to Customer Excellence

3-Step Approach to Service Excellence

From Policy to Example: A Customer Service Mind Shift

7 Words to Uncap Your Life About the Authors Products and Books

Introduction

I was inspired to write this book by a fellow motivational speaker and my co- author, Garion Bunn, whom I met at a conference we attended in 2015. He told me about a book he was finishing on customer service, in which he told stories about his favorite customer service ex- periences. He shared one particular story about staying at an upscale estate owned by a wealthy client.

Having never stayed there, he didn't know what to expect, but what he got was, in his words, forever life-changing, because for the first time in his life, he understood how he was supposed to be treated. Obviously, this was an exclusive place and not your everyday hotel. His experience was life-changing, not because of the hotel itself (he never really talked about the beauty of the place), but because of the way the hotel staff made him feel.

As we continued talking, another gentleman joined