27 Ways To Grow Your Trade Business

By Appy Quote

Appy Quote presents "27 Ways To Grow Your Trade Business" a detailed and factual brake down that highlights 27 tried and tested ways to help you, Increase your brand awareness, get more referrals and grow your business. This comprehensive guide Is packed full of dos and don'ts that are essential for every trades person to know. 
 

• Language: English
• Publisher: Appy Quote
• Release date: May 25, 2019
• ISBN: 9781393699361

Book preview

Table of Contents

1: Place Your Advertising Board Outside Clients’ Homes

2: Distribute 50 Flyers Each Side of Your Client’s House

3: Sign Write Your Van or Vehicle

4: Carry Business Cards

5: Ask for Referrals Before Finishing the Work

6: Reward Your Clients for Referrals

7: Add References to Your Quote

8: Add Your Accreditations to Your Quote & Organisations

9: Attend Local Networking Groups

10: Word of Mouth Advertising

11: Social media

12: Ask Your Non-Closed Leads for Referrals

13: Brand Your Uniform

14: Email Campaigns to Your Client’s Base

15: Join a Trade Association or Referral Companies

16: Create a Customer Loyalty Programme

17: Don’t Hesitate to Get Loans

18: Focus on Professional Development

19: Survey Your Competitors

20: Follow up on the Opportunity at Least 7-8 Times via Email & Phone Calls

21: Define Your Unique Selling Proposition (USP)

22: Systemise Everything

23: Apply the Latest Technology

24: Build a Contact Management System

25: Create a Freebie Kit

26: Survey Your Customers

27: Send E-Newsletters

1: Place Your Advertising Board Outside Clients’ Homes

Be proud of your business and the area you work in.  Unless you are working outside, how are people who live in the local area going to know you exist?  A well designed, simple (normally A1 or A2) board outside your client’s house will showcase your company’s details to the public.

Do’s

Size matters! Make sure you have a reasonably-sized, eye-catching board for the public to see or notice you. Most people pass by and take notes, but some will be on the other side of the road or passing by in a car, so your logo needs to be big, bold and colourful. Please consider the font size as it is important that your potential clients can read the text.

Have all your company information on the board so any potential prospects have the relevant and important details.

Keep your advertising board clean! First impressions count for a lot in business and a dirty or unclear board may put off potential customers.

Ask your client’s permission to put your advertising board outside their house.

Don’ts

Do not have your board stuck to a pallet – It can look unprofessional and cheap.

Don’t overcrowd the board too much as it can look unclear and will put off potential prospects.  If your