Exploit How IM Differs From Classic Marketing Models
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About this ebook
Classic marketing is mostly geared towards the idea that 80% of sales come from 20% of top customers. That's called the 80/20 rule. That's why when you walk into two different stores in a mall, they may have slightly different merchandise, but often it is very similar. They are trying to market to the mass of people whose tastes are mainstream and easy to predict, leaving less room for variety and innovation.
MUHAMMAD NUR WAHID ANUAR
I am one of the contributor for this book and you can check out other books from me at the end of the page. Thank you for buying.
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