Helping Customers to Buy Your Products

By Binay Srivastava

Helping Customers to Buy Your Products

 

It has been proved that you'll sell more in the market if you talk about your product in the language the customer or prospective customer understands.

This sentence is an extension of the substance of the book

If you can weave a story around your product, it will act like a template for all your future selling encounters

Helping Customers to Buy Your Products

With word-of-mouth promotions from their friends, and advertisement glitz through TVs and mobile phones bombarding 24X7, customers get confused after all they are also like one of us. What to do and what not?

Here is your duty to take charge and convince you why your product is the best.

It is important for success in selling to focus on benefits.

It is equally vital to keep the list of benefits to just two or three, no more.

You must emphasize the uniqueness of the product or service to the buyer.

 You should be able to differentiate between your and your competitor's product/s.

A couple of examples will show how to elaborate on the uniqueness of the product in question.

Instead of saying "This car has a reinforced safety top", you should say "This roof offers complete protection if the car rolls over."

Instead of saying "If the car rolls over, you should say "there's a good chance you'll be unharmed.",

Instead of saying "Here are the top 6 benefits of using our product", you should say "The two important things to keep in mind are", and then point out "Our software makes you many times more productive." And "Our customers report about a 40% reduction in costs, three times the industry average."

 Instead of saying "We can dramatically reduce your inventory costs", you should say something like "We help lower the inventory costs on an average by 25%."

This is the essence of the book.

As you read and progress in picking up the threads, you will start emphasizing the product's value instead of selling.

There are people sitting in the market shouting from rooftops, "Here I am with money in my pocket ready to buy your product, convince me of the benefits the product will offer me. If you do that successfully, all that is left to be done is to give money to you.  

Selling techniques come to you through the following chapters:

1. The Art and Science of Selling

2. Show Value to Customers

3. Be Original and Responsive

4. Show Value; Don't Sell

5. Make Use of Social Networking

6. Grow Business through E-Mail Marketing

7. Build Confidence in Customers

8. Master Your Niche

9. Stay Honest

10.Give Away for Free

 

I wish you all the best.

If you need or have a concern, please write to me at [e-mail]

Binay Srivastava

• Language: English
• Publisher: Binay Srivastava
• Release date: Jul 28, 2022
• ISBN: 9798201295578

Book preview

Table of Contents

Helping Customers  to | Buy Your Products | Binay Srivastava

Helping Customers  to

Buy Your Products

Binay Srivastava

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Helping Customers to Buy Your Products

About the author

Binary Srivastava is a writer, editor, and author. He has written four eBooks on sales and interview techniques. His articles on international affairs have appeared in daily newspapers, and knowledge-based articles/blogs on popular websites such as, linkedin.com; facebook.com; ezinearticles.com; medium.com; youtube.com, wordpress.com, issuu.com, binaysbookreviews.blogspot.com, etc.

Books written by Binay Srivastava

1. Impressive Answers to Job Interview Questions: For Fresh and Experienced Candidates Kindle Edition

2. Impressive Answers to Job Interview Questions Paperback

3. HOW INTERVIEWERS SELECT CANDIDATES IN THE FLEXIBLE WORK CULTURE Post-Pandemic Interviews

4. Want to Become a Top Seller In any field Make use of these Body Postures.

5.  This book is in your hand.

World News, Psychology, Motivation, Jobs & Career, Business etc. are his focus areas.

He writes in simple English, even a 12-year old can easily understand. I enjoy meeting people, and read light materials as a hobby.

Sales is the fastest growing and highest paying line

Sincere and adequate care has been taken to ensure that the content given in this book is workable, accurate and practical.

The author does not warrant that the contents will remain unchanged or valid in all circumstances in this rapidly changing world. The world is dynamic. Nothing remains static. Everything changes including technological changes. New knowledge frontiers develop that help change the way we work. So always be prepared to accept newness in doing things

People had been living in this world without internet and mobile phones only 30 to 40 years earlier. Now they can’t think of living without mobile phones, TVs and internet. Can you?

This book is written for the benefit of average readers interested in taking up or are already working in the sales line and, therefore, not expected to be used as a source of legal advice. Those already working in sales line will benefit immensely from the knowledge contained in this book.

No representation is made that the results obtained in the field will be as sound as claimed, if any, in the book.

The author