With a creative head and skilled hands you can transform your hobby into a business. And you don’t have to run it from a brick-and-mortar shop. Sell your products at a market.
There’s no better way to get to know your customers than chatting to them every day while you are selling your products to them. It gives you a much deeper insight into who they are than reading their comments on social media.
Trend analysts say markets are so popular because people enjoy the experience. It’s about so much more than just buying. Think about this: Market visitors can gaze at a myriad of unique products, talk to the interesting makers and later, inspired by all they’ve seen, linger over a variety of freshly prepared food and drinks.
According to a study by the American ticketing website Eventbrite, the ‘enjoyable experience’ trend is going to keep growing. The concept even has a name: the experience economy. Markets fit in perfectly with this, and also with the ‘shop local’ movement that encourages the support of small businesses. And this is what entrepreneurship is all about. (picksandgiggles.com)
But that’s not all. So read on to see what a few of South Africa’s leading market owners say:
WANDA DU TOIT, CO-OWNER AND CREATIVE MANAGER OF KAMERS/MAKERS
This high-end platform, which started in 2003, is held in Stellenbosch, Johannesburg and Pretoria. In 2023, the markets will take place in Stellenbosch in March and October, Pretoria in April and September, and in Johannesburg in May and November, each over five or six