How to Make Money: The LBD Concept Discussion Session

By C.L. Keith

The discussions in this follow up book to How to Make Money: 6 Tips for Direct Sales and the LBD Concept explore various important aspects of the LBD Concept Selling Success System and the background of skills that will be advantageous to your selling career. These discussions are introductory in nature and are intended to provide necessary practical information for your use in increasing prospecting and selling success. We definitely suggest reading 6 Tips for Direct Sales prior to this one!
We will use an analogy of a theater production to discuss your sales (we prefer to use “solver”) career as a Direct Sales Representative (hereafter shortened to Rep).

• Language: English
• Publisher: C.L. Keith
• Release date: Aug 29, 2017
• ISBN: 9781370032921

C.L. Keith

I specialize in marketing campaigns, product launches, social media and reputation management tailored to eCommerce. I have successfully managed new product launches and promotional campaigns as well as created effective ad copy for hundreds of new products. A few other areas of my expertise include direct sales consulting, merchandise purchasing, inventory management, vendor relations, customer relationship management, multi-platform eCommerce integration, SEO content creation and conversion optimization.

Book preview

HOW TO MAKE MONEY

THE LBD CONCEPT DISCUSSION SESSION

By

Tommi Elliot & C.L. Keith

Copyright © 2017 by E.A. Taft, LLC

All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.

Distributed by Smashwords

Ebook formatting by www.ebooklaunch.com

First Printing, 2017

LBD Concept, LLC

Lynden, WA 98226

www.lbdconcept.com

Contents

Introduction

The Solver Process

Preproduction: 1

Preparing the Show

Preproduction: 2

Sales & Your Future

Preproduction: 3

Personal Marketing

Your Personal Public Relations

Your Personal Promotions

What is an Event?

Selecting a Theme

Starting a Club

Causes Related & Fundraising

Event Planning

Preproduction: 4

Staging Your Show

Preproduction: 5

Features & Benefits

Features VS Benefits

Find Your UFOS

Benefits

Your Benefit Exercise

Preproduction: 6

Choices & TMI

Preproduction: 7

Your Unique Service Promise (USP)

Changing the Game

The LBD Concept in 3 Acts

Act 1: Initial Contact

Act 2: Solver Presentations

Act 3: The Finale - Closing

Conclusion

Introduction

The discussions that follow explore various important aspects of the LBD Concept Selling Success System and the background of skills that will be advantageous to your selling career. These discussions are introductory in nature and are intended to provide necessary practical information for your use in increasing prospecting and selling success.

The Solver Process

We will use an analogy of a theater production to discuss your sales (we prefer to use solver) career as a Direct Sales Representative (hereafter shortened to Rep). Although there are obvious differences between theater productions and the direct sales business, there are also a number of common elements. Those include the following:

The Theme or Story (LBD Concept)

Marketing

Preproduction Activities

Call & Role Auditions

Stage & Set Preparation

Script

Rehearsals

Tryouts

The Actual Production of the Play in 4 Acts

Each of these elements will be dealt with after discussing the play itself and the importance of your efforts to you, the company you represent and your customers.

Preproduction: 1

Preparing the Show

The LBD Selling Success System is a new concept that we’ve created to apply to marketing and sales that is specifically meaningful to and for women in direct sales. This system is based upon a concept of wardrobe organization that has proven to be a successful planning model for women.

The idea of having a basic garment (the Little Black Dress, hereafter shortened to LBD) and adding