Unleash Your Business Potential
By Bob Hooey
()
About this ebook
How to gain the winning edge on your competition, ‘even’ in tough times
We have encountered ‘tough times’ in the past and are currently working through another series of challenges on a global level. These are the times when our creativity and persistence are stretched. These are the times when our commitment to growth and profitability are challenged. These are the times when we prove to ourselves and our prospective clients just how good we are.
There are many ideas which, when acted upon, give you a competitive edge. They will enable you to out-market, out-think, and out-perform your competition, even in tough times.
Bob Hooey
Bob 'Idea Man' Hooey, CKD-Emeritus, Accredited SpeakerAuthor, Business Success Catalyst, and International SpeakerIf you are in leadership, sell for a living, or depend on your ability to persuade for your success... Canadian Ideaman, Bob Hooey can give you the 'Alberta Advantage' in hosting a successful meeting or conference, in building a successful career, in selling more, or in successfully leading your organization to the next level.Protect your conference investment - leverage your training dollars. Call NOW to engage Canada's Ideaman, Bob Hooey and his profitable, innovative Ideas At Work! for your company, convention, or association. Ideas At Work! - Strategies to Success!Bob's humorous, interactive, conversational and, sometimes provocative style inspire his audiences across North America and around the globe. As a business, leadership, team and sales success expert, as well as a prolific author, Bob's innovative development programs have successfully helped thousands of leaders and professionals dramatically and profitably increase their effectiveness.Bob 'Idea Man' Hooey will help you inspire, equip, and lead your meeting's audience, association, sales team, or company to greater success! Bob is committed to helping leaders build more effective teams; and sales teams become sales leaders.
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Book preview
Unleash Your Business Potential - Bob Hooey
"Go confidently in the direction of your dreams.
Live the life you have imagined."
Henry David Thoreau
ISBN: 9781370729449
Smashwords Edition
Brain waves, ideas, and plans…
***************
How to gain the winning edge on your competition, ‘even’ in tough times
We have encountered ‘tough times’ in the past and are currently working through another series of challenges on a global level. These are the times when our creativity and persistence are stretched. These are the times when our commitment to growth and profitability are challenged. These are the times when we prove to ourselves and our clients just how good we are.
There are many ideas which, when acted upon, give you a competitive edge. They will enable you to out-market, out-think, and out-perform your competition, even in tough times. In fact, when I sat down to think of a few for this publication, I came up with over 60 off the top of my head. And I was just warming up… Bet you can add to these!
My original brainwave was to encourage you to establish a weekly focus - a program of innovation and continuous improvement in your career and your business. If you stop growing, you will find yourself stagnating. The end result - being left in the dust by a competitor or colleague who is still on-the grow.
I’ve included a variety of ideas for your consideration as an idea-rich kick start. I’m sure you’ll find it profitable reading.
Don’t forget to take a break to recharge, refocus, and relax. Since your competition may not be as disciplined and may not be establishing systems or processes to encourage consistent growth and development, and you are – taking a few well deserved weeks off each year will work wonders. It’s good for your brain, your body, and your sanity. It’s a great way to reward yourself for a job well done each year.
It’s also good for your business and your creative process. Your ideas will percolate even better while on vacation. At least, that’s my story.
I also know that once you firmly embed the process of being on the look out for creative or innovative ways to grow your business to the next level, ‘even’ in tough times, you’ll succeed. I want you to work ‘less’ and be more ‘profitable’, by working smarter with better systems in place. Most of my writing, live consulting, motivational speaking and training programs are predicated on this belief.
Keep a continual focus on capturing or generating ideas. Then implement these new ideas, systems or processes on performance, thinking, sales, and marketing.
This will allow you to expand and unleash your ‘business’ potential.
Three ‘key’ ways to strategically increase your business:
Increase the number of clients you attract to visit and retain to deal with you – recruitment and retention.
Increase the average size of the sale for each client – up-sell!
Increase the frequency or number of times each client returns and buys from you again – turnovers and repeat business!
To fully Unleash Your ‘Business’ Potential, you need to create a process that allows you