Speaking for Success
By Bob Hooey
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About this ebook
Speaking for Success! - Idea-rich techniques to master your message and power to your presentation. You can learn to be a more confident, persuasive, and powerful speaker! Many of us fear getting in front of an audience; perhaps a client, an employer, or a group of people. Speaking for Success draws from
Bob Hooey
Bob 'Idea Man' Hooey, CKD-Emeritus, Accredited SpeakerAuthor, Business Success Catalyst, and International SpeakerIf you are in leadership, sell for a living, or depend on your ability to persuade for your success... Canadian Ideaman, Bob Hooey can give you the 'Alberta Advantage' in hosting a successful meeting or conference, in building a successful career, in selling more, or in successfully leading your organization to the next level.Protect your conference investment - leverage your training dollars. Call NOW to engage Canada's Ideaman, Bob Hooey and his profitable, innovative Ideas At Work! for your company, convention, or association. Ideas At Work! - Strategies to Success!Bob's humorous, interactive, conversational and, sometimes provocative style inspire his audiences across North America and around the globe. As a business, leadership, team and sales success expert, as well as a prolific author, Bob's innovative development programs have successfully helped thousands of leaders and professionals dramatically and profitably increase their effectiveness.Bob 'Idea Man' Hooey will help you inspire, equip, and lead your meeting's audience, association, sales team, or company to greater success! Bob is committed to helping leaders build more effective teams; and sales teams become sales leaders.
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Speaking for Success - Bob Hooey
What They Say About Bob…
I am humbled and inspired by the kind words from my colleagues in this business. Their encouragement helps me keep Speaking for Success!
"Not only is Bob a trustful and highly professional expert, not only is he a fabulous and engaging speaker, Bob is also one of the nicest men I have ever met. He combines the wisdom of experience with astounding vigor and charisma. I highly recommend him. Elizabeth Grimaud, AFCP (French Speakers Association)
I watched Bob Hooey deliver a speech in Cape Town, SA when he was feeling far less than 100%. The audience never knew. That’s what a pro does. Shows up and delivers!
Shep Hyken, CSP, CPAE, Past President NSA,
Bob ‘Idea Man’ Hooey is a master-of-public speaking, not only in Canada, but internationally. Not only has he motivated, inspired, and energized tens of thousands of people in his audiences worldwide, he also takes the time to work with aspiring and developing speakers to help them hone their skills and perfect their craft so they can be their very best on the platform and in the business. If you are interested in public speaking, or you are developing a career as a professional speaker, trainer, or keynoter, Bob’s wisdom will help you get there. Sarah Elaine Eaton, Ph.D.
We were thrilled when we secured Bob Hooey to speak at our annual convention in April this year (2015). Having heard so much about him over the years, I found him true to his reputation - an absolute professional, keeping the client in contact and informed, sending through requirements early and confirming all that we needed from him. And then on the day, delivering a wonderful, fun and engaging presentation that both communicated Bob’s message and fit in with our theme brilliantly. Should I have the opportunity in the future, I would love to work with Bob again.
Charlotte Kemp, Convention Chair PSA SA 2015 Convention in Cape Town, SA
If your company needs new and creative ideas, I highly recommend Canada’s Ideaman, Bob Hooey. He has sincere passion for helping others to succeed and guiding them to reach their highest potential. You are leaving a legacy. Thank you. Debra Kasowski, Author of GPS Your Best Life
Good news is always good! Congratulations on this wonderful achievement (Spirit of CAPS) - well deserved, I’m sure! And how gracious of you to share
this award with so many others - you’re a true leader and a real gentleman! Chris Ford, DTM, Past International President (2007-2008) Toastmasters International
Bob ‘Idea Man’ Hooey is a mentor to many and has done great things for CAPS Edmonton. Bob has also provided me with innovative ideas to help grow my business. His commitment to CAPS, the speaking profession, and professional speakers is admirable! It is a pleasure to recommend Bob. Charmaine Hammond, Hammond International
Bob ‘Idea Man’ Hooey is an exceptional speaker and facilitator who helps businesses and organizations grow profit and create effective teams. This leadership and sales expert has written more than a dozen books, travels the globe speaking to managers, corporations, and non-profits, increasing morale as well as profits. Bob is a leader within the speaking industry and is beloved by his peers for his mentorship, warmth and high skill. I highly recommend Bob as a speaker. He’ll be the one your employees and conference attendees talk about. Shawne Duperon, CEO, ShawneTV (3-time Emmy award winner)
I had the pleasure of hearing and watching Bob Hooey deliver a keynote speech several years ago when he gave a presentation at a Toastmasters International Convention. Bob impressed me greatly with his professionalism, energy, and ability to connect with his audience while giving them value. I heartily recommend this talented speaker and Idea Farmer
to all who want to move to the next level. Dilip Abayasekara, PIP, DTM, AS
I attended Speaking for Success in Edmonton. The mark of a true leader is someone who will lay down their own pride to teach all they know to their potential successors. To be taught by a man of his caliber was an honor whether you’re a beginner like myself or a professional; the experience is well worth it! To Bob - it truly was an honor to meet you. Stay humble and enjoy the great success.
Samantha McLeod
On very short notice Bob cleared his schedule and graciously presented at our meeting when the original Speaker was unable to attend. Last week Bob set the tone for our two-day leadership meeting and gave us all a motivational lift. His compassion and true interest in people was clearly evident, making him very credible. He shared some great stories, has a wealth of experience and knowledge and it was a pleasure listening to him. His down-to-Earth style makes it easier to retain the information presented. He also followed up with additional info and handouts, cementing his message of building bridges, not walls. Fantastic job, Bob, and thanks again!
Barbara Afra Beler, MBA, Senior Specialist Commercial Community, Alberta North, BMO Bank of Montreal
PRO-tip: "Using Multimedia (and PowerPoint, Keynote): Your slides are not meant to be the ‘star of the show’. People came to hear you and be moved or informed by you and your message."
David Saxby, www.sparkcommunications.com
Dedicated to my wife, Irene Gaudet, whose encouragement,
editing and dedicated support inspires me to continue
Speaking for Success!
Dedicated as well to those professional speaker colleagues
CAPS, NSA, PSA-SPAIN, GSF
whose encouragement and example have helped
me hone the skills needed to continue
Speaking for Success!
Dedicated to my generous professional colleagues around the globe, whose wisdom is drawn from in creating this 9th edition. Their experience and willingness to share keeps me Speaking for Success!
Dedicated to our amazing team at
Toastmasters International, my fellow Accredited Speakers,
and my amazing Toastmasters friends across the globe who
inspire me to keep Speaking for Success!
Dedicated to my amazing audiences around the globe
whose attention and encouragement inspire me
to keep Speaking for Success!
Thanks to the following guest experts who shared their wisdom…
Michael Kerr, Eildh Milnes, Hugh Culver, Ian Gibbs, Claire Boscq-Scott, Paula Morand, David Papp, Steve Lowell, Greg Gazin, Marc Haine, Drs. Joyce Carols, Doug Stevenson, Darci Lang, Shirley Borrelli, Paul ter Wal, Barbara Khozam, David Saxby, Irene Gaudet, Les Kletke, Bob ‘Idea Man’ Hooey,
Peter Legge, Mike Ogilvie, Chris Davidson, Tom Sligting, James Taylor
More at www.SuccessPublications.ca/PRO-tips.html
Visit: www.successpublications.ca/PIVOT.html to download a complimentary copy of PIVOT to Present (written after Covid-19 hit)
Foreword by Dr. Peter Legge, CSP, CPAE, HofF
So, you want to be a more professional speaker?
It has been said that 80 percent of the speakers in this business 10 years ago are no longer in the business. Why, you ask? They forgot it was a business and got carried away with the glamour and excitement of travel to foreign destinations, standing ovations, staying in wonderful hotels and being treated as a star – and yes, that is certainly part of the package, but first and foremost, it is a business and a tough business in which to survive and be profitable.
Bob ‘Idea Man’ Hooey is a living example of the pursuit of excellence coupled with a servant spirit. He is a lasting legacy of what it means to be a true professional speaker.
His book Speaking for Success – 9th edition is a must-read packed with valuable ideas and Ah-ha’s
for you in your quest to stay in this business longer than 10 years.
What does it take to be a professional speaker?
My very first public engagement was when I was nine years old. We were living in England and I had been asked to sing at the local cinema in our hometown, Greenford. The Granada Cinema on the high street held a 10 a.m. Saturday kids show way back when it was the only show in town and just about every kid in Greenford would always attend. I performed Mr. Sandman.
Was I a hit? I have no idea, but something inside me turned on to show business, and little did I know that some 30 years later, I would be back on the stage as a professional speaker, travelling around the world sharing my philosophy and stories of success, from Vancouver to London to Boston to Hong Kong. I speak to varied audiences, from small groups of 25 to large theatres of some 3,000. I also travel about 100,000 miles every year. I must confess that sometimes the travel gets a bit tiring, always in and out of airports and hotels, encountering strange cab drivers from another planet, poor sound systems and many other spirit-testing problems. However, the excitement of being in front of an audience is so exhilarating and full of adventure that some days I can’t believe my good fortune at getting paid handsomely for a craft that I love so much.
I have been speaking professionally for about 40 years. I learned at the very outset that this was not a profession for wimps, nor was it a profession that was as easy as it looked. In fact, it might have been one of the biggest dreams I ever wrote down: my determination to speak on the international stage.
John Stott is the author of Basic Christianity and the director of the London Institute for Contemporary Christianity. He is also one of the world’s foremost preachers. In 1982 I was given one of his books titled, The Art of Preaching in the Twentieth Century – Between Two Worlds. In it, he tells a story about the importance of preparing sermons. It is also vital to consider his words for the kind of motivational speaking that I do:
"Once upon a time there was an Anglican clergyman who was lazy. He had long ago given up the bother of preparing his sermons. He had considerable native intelligence and fluency of speech, and his congregation were a simple people. So, he got by pretty well with his unprepared sermons. Yet in order to live with his conscience he took a vow that he would always preach extemporaneously.
Everything was fine until one day a few minutes before the morning service began, who should walk in to find a place in the pews but the Bishop. The parson was embarrassed. He had managed to bluff the congregation, but he was much less sure that he would hoodwink the Bishop. So, he told the Bishop that he had taken a vow to speak extemporaneously. The Bishop seemed to understand, and the service began. To the preacher’s great consternation, halfway through the sermon the Bishop got up from his pew and walked to the back of the church and scribbled a note and left it on the vestry table. The Bishop wrote to the Preacher, ‘I absolve you from your vow.’"
I first spoke for free whenever and wherever I could. I believed I had something worthwhile to say and that I needed exposure and self-confidence. Practice, practice, practice… some 500 speaking engagements for free to begin to learn the art of speaking. At the beginning I was amazed how difficult it was and to learn that most people would rather die than give a speech – which means at a funeral, you would rather be in the casket than giving the eulogy. I persisted and very slowly someone in my audience would ask me to speak at a company sales rally, perhaps for a fee of $100. I later was convinced to join the National Speakers Association. This worldwide organization is based in Phoenix, Arizona. I was told that my speaking profession would improve faster as a member of this organization.
I have some marvelous role models in the speaking profession who always encourage and motivate me to be the best I can be… Nido Qubein, CPAE; Jim Cathcart, CPAE; Bill Bachrach, CPAE. I then joined CAPS when we formed in 1997, as part of the Global Speakers Federation.
What makes a good keynote speaker?
1. Passion. First and foremost, that special something that puts a glow around you. A conviction about the subject that is supported by experience and is quickly obvious by the energy and enthusiasm of the presenter
2. Exceptional story-telling ability. An absolute must
3. Confidence on the platform
4. Obvious and believable leadership in your given field
5. The ability to speak extemporaneously. Little reference to notes except as A/V aids
6. Humour. A wonderful conduit for connecting with and inspiring the audience
7. Commitment to keep learning and passing along client experiences on an ongoing basis. (There’s nothing as revealing about a speaker as stale material)
8. Respect for the audience. Humility laced