Pack a Bigger Punch - 7 Steps to Uncover Your Real Message

By Samuel D. Osborne

What if you had a real message within? A message that had the potential to have a powerful effect upon the world. The central idea of this book is: you have a real message within. It's a clear, concise road map to help anybody who is thinking of becoming a professional speaker and help them to start on their journey. It's an ultimate toolbox for finding and delivering your message as a speaker and entrepreneur. Samuel speaks to the reader in a frank and engaging manner, coloured with the richness of his life experiences. This book is a must have for anyone who wants to find their flow and pack a bigger punch. This book is complimented with a free online course.

• Language: English
• Publisher: Lulu.com
• Release date: Aug 15, 2017
• ISBN: 9781387111954

Book preview

Pack a Bigger Punch - 7 Steps to Uncover Your Real Message

Pack a Bigger Punch: 7 Steps to Uncover Your Real Message

Endorsements

Pack a Bigger Punch sets a new standard for creating a powerful message. Entrepreneurs and Speakers have in their hands a marvelous guide presented by a unique individual. This book, like the Author, radiates an enthusiasm and creativity unlike anything I know. Something very special will happen to those who read it.

HARVEY J. EISENSTADT

Sales Trainer, Consultant, Speaker, Mentor and Author. Nationally recognised authority on sales, management and relationship building in the USA.

The ultimate toolbox for finding and delivering your message as a speaker and in business. Samuel speaks to the reader in a frank and engaging manner, coloured with the richness of his life experiences. This book is a must have for anyone who wants to find their flow and pack a bigger punch. Sam unquestionably walks the talk!

AVA LUCANUS

Certified Speaking Professional and Director of Edge Communication, Australia

Samuel Osborne is one of the most inspiring persons I have ever known. In Pack a Bigger Punch Samuel demonstrates the importance of discovering who you are and setting realistic goals for yourself by persevering in achieving them. This is a must read for all who seek a road map for success.

BERNARD S. OTIS

Sales and Marketing Specialist, USA. Author of How to Prepare for Old Age, Without Taking the Fun Out of Life.

I have had the pleasure of seeing Samuel speak from stage, he is entertaining, clear in his delivery and a great leader to others wishing to embark upon their journey with speaking from stage. He knows what it takes to pack a punch from stage

TENILLE BENTLEY

International Keynote Speaker, Author and Educator, Recipient of the Western Australian Governor and Australian Prime Minister’s Award for Business Leadership

You are guaranteed to love Pack a Bigger Punch. It is an entertaining way to learn about being a dynamic influential speaker and sharing a message that is impactful!

BASS TADROS

Hypnotherapist, Communication Specialist, Trainer and Public Speaker, Australia.

It's a very clear, concise road map to help anybody who is thinking of becoming a speaker, get them to start on their  journey. I think it's one of the clearest road maps that I've seen for a very, very long time.

SAMITH PICH

Internet Marketer, Entrepreneur and Authority Accelerator, Australia.

Samuel is a powerful speaker and has a strong message. His skills and delivery as a speaker is world class and this comes with his ability to transform anyone for influence and impact

SAM CAWTHORN

CEO & Founder of Speakers Institute, Australia

Copyright

Samuel D. Osborne has asserted his right under the Copyright, Designs and Patents Act 1988 to be identified as the author of this work. The information in this book is based on the author’s experiences and opinions. The publisher specifically disclaims responsibility for any adverse consequences, which may result from use of the information contained herein.

All rights reserved. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of the author. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. Enquiries should be made through the publisher.

Printed in the United States of America

First Printing, 2017

Publisher: Samuel D. Osborne

[e-mail]

http://www.osborneinstitute.com

Subject: Public Speaking and Entrepreneurship

ISBN 978-1-365-98282-9

Cover photo taken by Harvey Branman Photography, Burbank, California.

Pack a Bigger Punch

7 Steps to Uncover Your Real Message

Samuel D. Osborne

Dedication

To my Dad, John D. Osborne who often said to me: one day you’ll want to run your own business and...

winners are grinners.

Acknowledgements

To my Mum, who taught me to brush my teeth and wear clean underwear. To my Aunty Beryl, for guiding me through Academia, Drama and the Mysteries. To David Julian Price, for being my first mentor into the world of professional speaking. To Harvey Branman for taking the photo for the cover. To my friends of Club 34 of Rostrum Speaking Organisation, Western Australia who taught me to ‘pray before speaking’. To my friends of Club 412 eToastmasters West Hollywood for being so welcoming. To Professional Speakers Australia and all the speakers that have taught me about the business of speaking. To the Rotary Clubs of Greater Van Nuys, Malibu, Pacific Palisades, Thai Town, Santa Clarita, Granada Hills and Woodland Hills for being a guest speaker at their meetings. To the American Business Women’s Association of Glendale-Verdugo for letting me speak at their meeting. To the Kiwanis Club of Burbank for making an Aussie feel welcome and looked after. To the Chamber of Commerce Burbank for letting me gatecrash their mixers. To Music Junction (Charissa and Bob) for involving me in their events and programs. To Natasa Denman for writing The 48 Hour Author and which this book is my attempt at applying your advice. To Carlos at Noho Printing and Graphics for your great service. To Ava Lucanus and Samith Pich for the bonus interviews. To my new friends in L.A. especially Harvey Eisenstadt, Bernie S. Otis and Dr. Nita Vallens. And, to Julie, you are my world.

11 Benefits of Uncovering Your Real Message

You will stop being a victim and start participating in life again.

2.       You will stop feeling confused and disorientated and start bringing order to chaos.

3.       You will stop the avoidance of planning and start creating routines.

4.       You will stop escapism and addictive tendencies and start focusing on the here and now.

5.       You will stop extreme behaviour and start acting on feelings of compassion.

6.       You will stop feelings of oversensitivity and start being of service to others.

7.       You will stop feeling self-doubt and start developing keen analysing and categorising skills.

8.       You will stop feelings of inadequacy and start gaining self-confidence through experience.

9.       You will stop withdrawing from life and start developing moderation.

10.   You will stop feeling vague and uncommitted and start taking risks in spite of fears.

11.   You will stop giving up and start noticing and valuing the wonderful details of life.

A Short Summary of the Book

Definition‘to pack a bigger punch.’

to hit hard and with skill

to have a powerful effect

Once upon a time I decided to become a professional speaker. Every day, I studied the experts and tried to become as good as them, but I could not work out my style, my angle, my message, a real message.

Then one day, after years of searching, I realised I would simply have to start putting myself out there, start giving speeches and hope that my message would somehow come to me. Because of that, I made many mistakes and had a few successes too. I felt the vulnerabilities of speaking in public, such as having mental blanks during speaking competitions before a hundred people and the sweating that ensued.

And because of that, I gradually started to realise what worked and what didn’t work as a speaker and entrepreneur. Until finally, after some patience, some calm, quiet self-introspection and listening to the advice of wise entrepreneur and professional speaking friends, I started to uncover my real message. It dawned on me that others might need a hand uncovering their real message too, so that is what this book is about.

What if there was a message, hidden deep within your mind, a real message with the potential to have a powerful effect over many people? A message with the potential to create significant positive changes in the world, just like any role model you’ve ever had. A message, that when delivered to your audience, could hit hard with skill and would pack a bigger punch. Would you want to know what it was?

This is what you must do: You need to uncover your real message. Because it causes you to have more energy to go around. Because it will cause you to earn more money so you can reinvest back into your service for others. And because it will save you time so you can do the things you want to do. It will also cause you to become a master of your unique niche.

The following seven steps of this book will show you how to uncover your real message. They are based on a decade of researching the expert speakers and entrepreneurs, a decade of my own humble efforts, trial and error, a decade of putting myself out there, sticking at it and keeping my eyes on the prize. Here are the seven steps to uncover your real message.

Step 1: Start with the sound of one thousand hands clapping.  My own way of saying what Steven Covey says, begin with the end in mind. Start with the sound of a thousand hands clapping means imagining how your audience will look and sound once you have delivered your real message. What if you can’t visualise? Get yourself a good pair of headphones and listen to a wide range of music that you enjoy. Music stimulates the visualising part of the brain.

Step 2: Declare who you are and why you care. This means announcing publicly who you are and what you’re all about. I recommend a lot of meditation, self-reflective journal writing and joining Toastmasters. These activities allow you to explore who you are and what you want to say. Attend two networking events a week and post something educational on social media each week. What if you can’t work out who you are nor why you care? You need to find greater meaning for your life. Victor Frankl writes in Man’ Search For Meaning, that true happiness comes from being committed to another person or a cause beyond yourself.

Step 3: Discover the wisdom in your stories. Because everyone has got a story and each story comes with a universal human interest. List a dozen memories from your life that stand out to you and find the universal human interest within them. In other words, what was the lesson, the value and message of your memories to which we can all relate? Write those memories down as a short story about three to five minutes long when spoken aloud. Audiences want to understand where you are coming from and how it relates to them, so what better way than through you own stories? What if you are having trouble discovering the wisdom in your stories? Ask a friend or someone in your family to jog your memory, perhaps a time you shared together. A second way of discovering the wisdom in your stories is to ask this friend to tell you about a time that you helped them or another person in some way and create a story from their perspective. Dream analysis and studying comparative mythology is also very helpful.

Step 4: Unleash your natural message mojo. Because audiences love an authentic and enthusiastic speaker and educator. Unleashing your natural message mojo is harnessing the things you do well every day, like being a good friend, like taking care of your appearance, and educating those who struggle with it. Perhaps you cannot imagine others having a problem with something for which you had natural mojo? To unleash your natural message mojo, find out what you’re good at, what you love talking about and educate people about it. What if you can’t work out what you do well? Just like in the previous step, ask a friend or family member to help you. An outside opinion of ourselves helps us see what we cannot.

Step 5: Align with your target audience and their specific problem. Because you want to know what it’s like to walk in their shoes, and to see how they experience their problem. Aligning in the sense I am talking about is practicing imaginative thought-experiments upon your audience. We must imagine an awesome future for our audience if we are to show them how to create one. We must paint a vision of their future success and encourage them to achieve it. Therefore, find quiet moments in your day or just before bed, imagine yourself to be the total sum of human minds in your audience and hold their specific problem in your thoughts. Write down in a journal what ideas came to you, how you experienced the problem from your audience’s perspective. What if you cannot imagine these thought-experiments? Attend a local kindergarten and ask to book an appointment with the experts of ‘making believe’. If that fails, attend networking events and ask people directly the old fashion way, ‘what is it like in your shoes?’

Step 6: Test your real message in the real world. Because nothing beats real world experience when trying to uncover your real message. Testing your real message in the real world is being a guest speaker at service clubs, toastmaster meetings, P&C events, Chamber of Commerce chapters and other community groups, places where you will get a living audience in front of you. Give your speech, tell your story and deliver your real message. Ask the audience for feedback with a Q & A or ask them to write a few comments and questions on the back of their business card. Then collect the cards and connect with them regularly. What if you cannot test your message like I have suggested? Record a sixty second video each week in which you deliver your real message and an educational tip, then upload it to your network on social media and ask for feedback.

Step 7: Evolve the magic in your message. Because it causes you to discover your greatest value so you can share it with your audience. Evolving the magic in your message is the psychological inner work of a speaker and entrepreneur. To do this, draw what you dream about when you sleep and try to decipher your real message from the images. What if you cannot remember your dreams? Carl Jung says to start a hobby, an adult version of your childhood past-time to activate your imagination. Start making things (art, craft, baking, building, composing, dancing, singing, writing, movie making) and play ‘make believe’ with your kids or nieces and nephews. When we are having fun, our brain works better, and our creative juices begin to flow.

Imagine this future scenario, some three to six months away,