David Corbin: Keynote Speaker, Business Adviser, President of Private and Public Corporations, Inventor, Mentor and pretty good guy…..David M. Corbin has been referred to as “Robin Williams with an MBA” because of his very practical, high relevant content speeches coupled with entertaining and sometimes side splitting stories. A former psychotherapist with a background in healthcare, he has served as management and leadership consultant to businesses and organizations of all sizes – from Fortune 20 companies to businesses with less than 1 million – and enjoys the challenges of all. He has worked directly with the Presidents of companies such as AT&T, Hallmark, Sprint as well as the Hon.Secretary of Veterans Administration and others. http://davidcorbin.com
Notes from the interview: Why is it important for nonprofits to be clear about their brand?
You have a brand. If you don’t work at defining it, your audience will.
You create an impression by your actions, intent does not stop that.
Everything you do adds to the impression you create.
Make believe you are always being observed and act accordingly.
Audit your service by experiencing your deliverable. Would you do business with your organization?
When working with people to build organization framework, when to we focus on brand promise? From the beginning.
Why do we exist?
Who do we serve?
How do we want to be known?
What do we really want?
Who are we really?
Everything we take on needs to fit who we are at the core!
Do the Brand Audit right at the beginning(Before you deliver any services or approach anyone)! Team must be fully engaged all the way through.
Quality and Clarity Determine Financial Results.
Growth must start at an individual level for the organization to grow.
People – The only completely renewable resource of any organization! (And the most valuable)
Culture is a reflection of leadership!
How Do Leaders Keep Our Internal and External Brands Fresh?
Integrity – Living the values of the organization.
Boss Watching – Biggest Sport!
Model the behaviors the brand represents.
Transformation consists of a series of small steps, often many of them! It starts with one in a row!
Everything counts when it comes to integrity. Leader must lead by example.
The Transcript
NPC Interview with David Corbin
Hugh Ballou: Greetings, this is Hugh Ballou. We are live with the Nonprofit Chat. Today, we have a guest who will bring energy to a lot of different topics tonight. David Corbin is a friend of ours. We have known each other for a number of years. This is the first time we have had a live interview, so welcome and thank you for being here.
David Corbin: My pleasure. I’m happy to be a live interview. I hope the other ones weren’t dead. What are you trying to say, Hugh?
Hugh: You’re a live one, man. I like guests to start out by telling people something interesting about yourself. Why do you do what you’re doing, and what is your background that gave you… The few times you and I have had some deep conversations, I have really been impressed by the depth and breadth of wisdom that you have on these topics that you talk about. Give us a little paragraph or two about David Corbin. Who are you, and what brought you to where you are today?
David: Well, I’m a human being. I’m not a speaker. I’m not an author. I’m not a doctor. I’m a human being, and I play the role of a keynote speaker, inventor, and mentor. I am a guy who loves life. What can I say? If there is a way- As I did yesterday, I had a client fly out from Mexico. The objective overall was for him to be happy, healthy, prosperous, and the like. I am the guy who likes to do that and likes to be that as the extent I can continue to learn and grow. I do all of those things. As you know, you have been in my audience, and I have been in yours. I love to share ideas from a platform. I like to consult with corporations at the highest levels and then solopreneurs. I love to run my 5K every Saturday, and I love to play tennis. I love