Ed Bogle is a Strategic Planning Consultant that serves as a mentor, coach and consultant to entrepreneurs and non-profit executives. In the case of non-profits, Ed specializes in developing and implementing innovative solutions in defining their strategic value to those they serve and building a "brand" that moves beyond scarcity to a level of abundance.  His firm ideationEDGE works with their clients to understand their "value" creation and "revenue" production.
He has worked with and served as a coach and mentor to several non-profits and two of Inc Magazine's Entrepreneur of the Year regional winners. He developed a deep passion for non-profits through a frustration from serving on boards and seeing great visionary work die due to funding shortages and donor fatigue.  Understanding revenues and creating abundance comes from carefully crafted strategies driven from a long-term vision and a constancy of purpose.
Some questions to ponder:
What is strategy and why is it important to the charity I lead?
Does a written strategic plan limit my creativity?Â
Why and how should me board be involved in the planning?
How does anyone predict the future with any success?
Here's the Transcript
Nonprofit Chat – Ed Bogle – 7/18/17
Hugh Ballou: Welcome. It’s another session of the Nonprofit Chat live. We’re going to talk about some important stuff tonight. Russell Dennis has been my co-host on this series. Russell, how are you doing tonight?
Russell Dennis: It’s another fine night here in the mountain west. Beautiful skies and life is good.
Hugh: You are always good. We are in the old mountains. I am in southwest Virginia, and it’s a lovely evening. We have a mutual friend on here tonight. Besides that, we know he is a very skilled professional. We know he works with business leaders on all levels. He has a special niche of helping entrepreneurs get clarity on what their vision is, on what their market is, and how we get there. We call that strategy. He has done some amazing projects with some specific nonprofits, and there have been some that have really done well. Ed understands the nonprofit space. He understands what the challenges are, and how to come around and address those challenges. Ed, welcome to the Nonprofit Chat tonight.
Ed: Thanks, Hugh. I am privileged to be here. I have a great passion for the nonprofit world. We need them to do their jobs and live their vision and mission so we can make it a better world. I will do what I can to help.
Hugh: Somebody once taught me that the work of nonprofits is more important now than ever before in history, and there are fewer resources. We have to do really well at describing the impact we are going to have in people’s lives. I think it was a guy named Ed Bogle who told that to me.
Ed: I had a good idea about some of that stuff now, didn’t I? Well, you know, so many nonprofits, and even our churches, come from a position of scarcity so often. That clarity of vision and that clarity of the persona, the branding, you talked a couple sessions ago about the branding world, it is what gets people excited to your brand. It has a business flavor to it. When we do that, we find some pretty magnanimous results. We really like to carry into the nonprofit a lot of the business sector stuff and hopefully do it better.
Hugh: Our friend David Corbin talked about brand slaughter. We illuminated a few things in that session, as you might expect. Everybody has a uniqueness to share about this. As I understand strategy, it is the framework that is going to help us engage our stakeholders. Otherwise, people are hunting for what to do. It’s the clarity of the sequence. It’s the railroad tracks to get you from where you are to where you want to be. Before we get into the strategy world, let’s talk about the Bogle world. It’s not the wine Bogle world; it’s the Ed Bogle world.
Ed: I drink a lot of that. Nah, I’m kidding.
Hugh: But your people bring it over and you have a whole closetful.
Ed: At one time, we h