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Internal Marketing, Unleash The Power Within!
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About this ebook
Throughout the years, Janice Wheeler, President of The Art Of Management Inc., has written with uncanny insight, about the very real problems practice owners face today.
Under the guise of “quick tips”, these pearls of wisdom have been issued to practice owners to help them deal with the situations they face. Many practitioners have kept these weekly articles and are using the information contained in them to bring sanity and focus to the management of their practice.
Author
Janice Wheeler
Janice is the President and co-owner of The Art Of Management Inc. (AMI). She is also an author whose articles appeared in various health magazines including Canadian Chiropractor, Denturism Canada, Pulse, Dental Technology Today, Practical Directions, and Denturo.AMI is a practice management company that has worked with over 1,500 healthcare professionals.
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Book preview
Internal Marketing, Unleash The Power Within! - Janice Wheeler
TABLE OF CONTENTS
Foreword
Chapter 1: Is Marketing Making You Crazy?
Chapter 2: Who’s in Charge of Marketing?
Chapter 3: Low Cost or No Cost Marketing…
Chapter 4: Image, Image, Image
Chapter 5: Smile…
Chapter 6: A Calm Environment
Chapter 7: Show You Care
Chapter 8: The Face of Your Practice
Chapter 9: From Good to Great
Chapter 10: Taking Things Up a Notch
Chapter 11: Empathy; The Heart of Your Practice
Chapter 12: Client Loyalty – Stick in Their Mind
Chapter 13: How to Increase Patient Referrals
Chapter 14: How to Increase Your New Patient Numbers
Foreword
Throughout the years, Janice Wheeler, President of The Art Of Management Inc., has written with uncanny insight, about the very real problems practice owners face today.
Under the guise of quick tips
, these pearls of wisdom have been issued to practice owners to help them deal with the situations they face. Many practitioners have kept these weekly articles and are using the information contained in them to bring sanity and focus to the management of their practice.
More than a few have commented that, truly, these have helped them change the way they view and actually manage their practice.
It is our hope that some of these articles ring true for you and offer workable solutions that will help you bring success to your practice!
The Team at The Art Of Management Inc.
Chapter 1: Is Marketing Driving You Crazy?
Marketing, marketing, marketing. Once upon a time, you just had to rent a space (oops, marketing), put a sign out front so people knew you were there (oops, more marketing), and you would attract patients or clients who would then tell others about you (oops, even more marketing), and your practice would fill up.
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