Social Media Marketing 2020: Cutting-Edge Strategies to Grow Your Personal Brand, Reach Millions of Customers, and Become an Expert Influencer with Facebook, Twitter, Youtube and Instagram

By Chandler Wright

If you've always wanted your business or brand on social media to thrive but find yourself struggling to get a sale, engagement or even endorsement, then keep reading…

 

Are you sick of watching other businesses successfully growing their online presence, but you are unable to even get a follow? Have you tried applying the so called "tricks" of the trade, but nothing seems to get you the kind of results that you desire? Do you finally want to stop throwing money on social media campaigns that barely raise the dust much less raise your bottom line? If so, then you are holding the solution in your hands…literally.

 

You see, turning your social media page into a thriving hub with several profitable outcomes doesn't have to be difficult. Even if you have tried advertising and it still feels as though you are talking to a wall, there are things that you can do, starting right now that will give your brand or business the buzz that it needs. If you are starting to think that social media is not for you or your business, you might need to think again. And the reason for this rethink is in the math. A lot of people are taking their businesses online because the market is there.

 

According to Smart Insights, Facebook alone has 2 billion active users and that number is expected to grow. YouTube has an impressive user base that runs into billions as well. What this tells you is that the problem with growing your business digitally is not with the platform that you use. It is knowing where your true customers are, how to reach them and how to sell to them. And that is what this book will do for you.

Here's just a tiny fraction of what you'll discover:

• Unlocking the Facebook algorithm that will change your business forever
• Why your responses on social media might actually be hurting your brand – and what you can do instead
• How to build a successful marketing campaign without spending millions
• Common social media practices that you need to stop ASAP
• How to grow by 55% in one week on Instagram with just 3 easy steps
• Cool tricks used by your favorite brands on social media to keep you coming and how you can apply those concepts in your business
• The biggest mistake people make when they have to decide on what platform they should use for their businesses and brands
• At least 25 Apps that would change how people interact with your social media pages for the better

...and much, much more!

 

So, what are you waiting for? Scroll up, click "Buy NOW" and launch your business into its most profitable season!

• Language: English
• Publisher: Chandler Wright
• Release date: Jan 29, 2021
• ISBN: 9781393082941

Book preview

Social Media Marketing 2020

Cutting-Edge Strategies to Grow Your Personal Brand, Reach Millions of Customers, and Become an Expert Influencer with Facebook, Twitter, YouTube, and Instagram

PUBLISHED BY: Chandler Wright

© Copyright 2019 - All rights reserved.

The content contained within this book may not be reproduced, duplicated or transmitted without direct written permission from the author or the publisher.

Under no circumstances will any blame or legal responsibility be held against the publisher, or author, for any damages, reparation, or monetary loss due to the information contained within this book. Either directly or indirectly.

Legal Notice:

This book is copyright protected. This book is only for personal use. You cannot amend, distribute, sell, use, quote or paraphrase any part, or the content within this book, without the consent of the author or publisher.

Disclaimer Notice:

Please note the information contained within this document is for educational and entertainment purposes only. All effort has been executed to present accurate, up to date, and reliable, complete information. No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical or professional advice. The content within this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book.

By reading this document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, which are incurred as a result of the use of information contained within this document, including, but not limited to, — errors, omissions, or inaccuracies

Table of Contents

Your Free Gift

Introduction

PART ONE

THE ROLE OF MARKETING IN BUSINESS TODAY

Chapter One

Marketing 101 for Brands and Businesses

Chapter Two

Social Media Marketing

Chapter Three

Creating a Social Media Marketing Strategy

PART TWO

GROWING YOUR BRAND AND INCREASING CUSTOMER REACH

Chapter Four

Instagram

Chapter Five

Facebook

Chapter Six

Twitter

Chapter Seven

YouTube

Chapter Eight

The Other Platforms That You Could be on

PART THREE

CRISIS MANAGEMENT VIA SOCIAL MEDIA

Chapter Nine

A Social Media Crisis Plan

Chapter Ten

Taking Stock and the Lessons Learned

Conclusion

Thank you

Your Free Gift

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Introduction

If you are reading this, chances are, you are not a stranger to the Internet. You are already aware that with the right resources, the rest of the world is only one finger tap away from you. So, it makes a lot of sense financially and logically to bring your business online so that you can reach a broader audience without necessarily leaving the comfort of your office space. However, just because you are taking this grand step to get your business online does not guarantee success overnight—or any time soon, for that matter.

As with all things in life, there are rules and processes to follow to get to that destination and depending on the novelty of your niche, you may have to create your own path sometimes. There are a lot of articles, books, and resources on different topics—all of which are geared towards helping you and your brand thrive online—from marketing the traditional way to utilizing the various digital marketing tools embedded deep in the virtual sphere. The problem with these materials is that they all profess to possess this one trick that you can apply and transform your online business operations overnight.

The problem with those kinds of promises is that you do not have the complete picture. Every trick is focused on one aspect and that aspect is stuck in a specific timeframe. So, as the digital marketing world evolves, these tricks quickly become obsolete so trying to apply them in the world today would leave you with very disappointing results. I know because I have been there. When I started my first online business, it was in an industry that was just awakening and I was among the first influencers in that era. The rules back then were very simple. Get the product, take some great pictures, put it online, and then market it. To make things even more impressive, I signed up three major socially recognized celebrities to represent my brand.

Business was great. In the first three months, I was already making six figures in sales. Life was beautiful. When I made my first million, I couldn't believe it—especially since my initial investment was under $1,000. A few months after making my first million, sales tanked. I could barely make five figures in sales and even then, I would have had to pour in a lot of money in adverts to make that much. I thought the problem was the industry I was in so I sold the company and packed things up. I set up a new base in a different niche which was just awakening at the time. I applied the same techniques that worked for me the first time and to my amazement, the results were abysmal. People were interested in the products I was selling but I just wasn't making sales.

I combed through several articles and books telling me how I can get the sales figures I wanted. When that wasn't working, I trained my focus on increasing my followership on all platforms. I did increase my followers but that did not directly translate to sales for me either. I was frustrated and began to feel like a one-hit wonder. I made the decision to convert my frustrations into productive efforts in growing my brand. I went back to the drawing board and started from the basics. It has been four years now since the day I made the choice to be more deliberate in my marketing efforts online. I have three businesses actively doing very well in their respective industries. My journey to this point has been characterized by a lot of ups and downs. I have suffered great losses that could have been avoided if I had the right kind of information. And I have made some major strides just because of simple but effective choices. I decided to compress my experiences over the years and put it here on paper for you. And that is what this book is about.

The social media marketing sphere is constantly evolving but if you get the basics right, you and your business can stay on top of those changes and continue doing well no matter what level you are in right now. Whether you are starting from ground zero or looking to take things to the next level, the content of this book is meant to help you make the right marketing choices that would bring about tremendous growth for you. The truth is that there are so many opportunities to grow and expand your business or brand and with this book, you can plot your way to the top. But before we climb to the top, we need to start at the bottom. So, turn over to the next chapter to begin your journey.

PART ONE

THE ROLE OF MARKETING IN BUSINESS TODAY

Chapter One

Marketing 101 for Brands and Businesses

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.

Ann Handley

One of the first things you will learn as you get into business is that there is still so much for you to learn. This is especially true for those who are running their businesses solo. You have to learn to multitask and function in different capacities. One minute, you are a business developer, the next minute, you are building your website. Today, you are comfortably wearing the CEO badge and the next day, you could find yourself down in the trenches playing a more hands-on role with your customers. The more passionate you are about your business, the more flexible you will have to be. To make the most of this book, you have to wear the marketer’s hat. If that is something you have never done before,