Social Media Marketing 2019: How Great Marketers Stand Out from The Crowd, Reach Millions of People, and Grow Their Business with Facebook, Twitter, YouTube, and Instagram - and How You Can, Too

By Chandler Wright

Do you want to learn how to reach millions of potential buyers for your business using the power of social media?

There is no denying the sense of freedom and potential for success you get in owning your own business. Not only will you have the ability to be your own boss but the amount that you could earn has no limits.

But you need to understand that Visibility is an important factor in becoming successful in business, especially online. And this visibility can be made certain through proven marketing strategies.

Social Media is growing at an exponential rate and is quickly becoming the best and cheapest way for businesses to advertise on. Reaching potential customers through social media sites is fairly straightforward and you don't need a marketing degree to learn how.

As of 2018, there are an estimated 2.46 billion social media users around the world distributed to sites like Facebook, Instagram, Twitter, and even YouTube.

With such a wide potential market, it would be foolish not to tap into this new segment!

But like anything else you're learning for the first time, social media marketing can be like traversing the Wild West. There are common mistakes that you want to avoid, and the mistakes could be costly.

This book will help you master the art of social media marketing.

This book will guide you through the most important aspects of social media marketing which includes:

1. The basics of social media marketing
2. How to set up your social media pages correctly
3. The difference between organic (free) and paid marketing strategies, and which one is best for you
4. Optimizing marketing results
5. How to integrate public relations to your social media marketing strategies
6. Cutting-edge brand building strategies
7. How to reach millions of potential customers for your business
8. Stories and case studies of how the best online marketers used social media to grow their businesses
9. And much more!

Every essential bit of information you will need will be covered - simply, straight to the point, and absolutely no filler.

What are you waiting for? Scroll up, click "Buy Now" and let's dive right into the weird, wild, and always exciting world of Social Media Marketing!

• Language: English
• Publisher: Chandler Wright
• Release date: Jul 12, 2020
• ISBN: 9781393567455

Book preview

Social Media Marketing 2019

How Great Marketers Stand Out from the Crowd, Reach Millions of People, and Grow Their Business with Facebook, Twitter, YouTube, and Instagram

and

How You Can Too

PUBLISHED BY: Chandler Wright

© Copyright 2019 - All rights reserved.

The content contained within this book may not be reproduced, duplicated or transmitted without direct written permission from the author or the publisher.

Under no circumstances will any blame or legal responsibility be held against the publisher, or author, for any damages, reparation, or monetary loss due to the information contained within this book. Either directly or indirectly.

Legal Notice:

This book is copyright protected. This book is only for personal use. You cannot amend, distribute, sell, use, quote or paraphrase any part, or the content within this book, without the consent of the author or publisher.

Disclaimer Notice:

Please note the information contained within this document is for educational and entertainment purposes only. All effort has been executed to present accurate, up to date, and reliable, complete information. No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical or professional advice. The content within this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book.

By reading this document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, which are incurred as a result of the use of information contained within this document, including, but not limited to, — errors, omissions, or inaccuracies

The author is not affiliated with any of the companies mentioned within this book.

Table of Contents

Your Free Gift

Introduction

Chapter 1: Preliminary Considerations

Why is Traditional Marketing Failing?

The Anatomy of Good Advertising Content

Organic and Paid Marketing: Which is Which?

Where do These Advertising Types Fit in Your Marketing Campaign?

Some (Harsh) Social Media Realities That You Must Face

Chapter 2: The Sales Conversion Process

The 4 Stages: How a Prospect Becomes a Paying Customer

Nurturing Your Leads

Chapter 3: Marketing on Facebook Part I: Benefits and Successful Strategies

What’s in It For Businesses If They Market on Facebook Primarily?

Effective Facebook Marketing Strategies

Chapter 4: Marketing on Facebook Part II: Creating Your Own Marketing Campaign and Success Stories

Crucial Components

Creating an Effective Facebook Marketing Campaign

Facebook Live and How to Use It Effectively

Preparing for a Live Broadcast

Chapter 5: How to Market Your Business on Twitter

What Makes Twitter, well, Twitter?

Marketing on Twitter the Right Way

Chapter 6: Dominating in YouTube

So What Works in YouTube Now?

How to Get Better Rankings in YouTube

The Adpocalypse: How to Survive It

What Content Should You Produce?

Feeding the Demand

Clickbait and How to Avoid It

Chapter 7: Instagram and the Age of the Influencer

So What Makes Instagram a Valid Marketing Tool?

How to do Marketing on Instagram

Chapter 8: PR in the World of Social Media

What Makes PR So Effective?

Public Relations and the Search Engine Optimization Process

The Art of Using Press Releases

Dealing with Online Backlash

Chapter 9: Social Media Success Stories: Organic and Paid Marketing Strategies that Work

Will all of these strategies work for me?

Conclusion

Thank you

Your Free Gift

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Introduction

The Age of the Internet is an exciting time to be in. With access to a wealth of information at the palm of the hand and the ability to interact with other people seamlessly across the globe, there is no better time to start a business or maintain one than now.

But with every new era of technology comes a new set of problems that businesses have to regularly face. In this era in particular, there is a strong demand to keep one’s offerings relevant and responsive to the time without essentially straying from the business’s core goals and vision.

Platforms like YouTube, Facebook, and Instagram offer individuals the opportunity to interact with one another through the creation and sharing of content. For advertisers, this presents an opportunity to directly interact with a new breed of consumers. However, this has its own set of demands as there have been changes in the patterns of consumer behavior brought about by exposure to these new forms of entertainment and communication.

And then there is the matter of how one’s own reputation can easily affect the branding of the business online, whether for better or worse. In fact, the high level of interconnectivity and interaction in online communities means that it is easier to inadvertently hurt one’s own reputation and harder to repair the same.

Lastly, there is the fact that the rules and standards on how one should create their content and observe proper decorum changes regularly in various social media platforms. What would work a few years ago would be rendered ineffective now and what was deemed acceptable long ago could be seen as offensive and inappropriate by many today.

In essence, managing a business’s social media presence as well as extending its reach to new segments of the market is a tightrope walk. You have to balance different demands and standards coming from different social media platforms if you want to funnel quite a lot of traffic to your main webpages and enjoy high customer conversion rates.

But here is a secret: In as much as social media can be intimidating for newcomers, marketing a business here operates roughly on the same principles that make traditional marketing strategies effective. All that is required is to adapt those same principles in one’s own social media marketing campaigns.

A deep understanding of the consumer today, with all of their quirks and demands, is necessary in crafting a message that resonates with them the most in every platform that they congregate in. Of course, there is the need to understand what makes each social media platform different from one another and the culture and language that they have adopted for their different communities.

If done right, your business’s reputation in the social media world will not only remain favorable to you but will eventually flourish and remain strong for years to come. But, of course, we’re getting ahead of ourselves.

It is time now to get acquainted with the intricacies in the field of Social Media Marketing.

Chapter 1: Preliminary Considerations

Before we go through the different social media marketing strategies, we have to address one thing first:

Why is Traditional Marketing Failing?

And to answer this question, we have to understand the basic concept of marketing. In essence, we create advertisements that say something about a business, have it shown in any of the channels we own or pay rent for, and then hope the advertisements draw in enough people willing to become paying customers to your brand.

And so the usual sequence for traditional marketing is always this:

Person watches or listens to something.

Advertisement butts in for thirty seconds or so to tell the person about what a business is offering.

Advertisement ends and the program resumes.

Think of traditional marketing as like a horror movie jump scare. It’s something that people more or less do, not expecting to interrupt the mood, and minus the scares.

However, such form of advertising through the different online media right now is suffering from the lowest possible click-through rates and the reason is quite obvious: It’s invasive, interruptive, and quite so unpredictable in its appearance that your modern potential customer gets more annoyed than intrigued.

And, given the level of control one person has with the kind of information being fed to them these days, it is not too uncommon for people to tune out from these advertisements as soon as they pop up.

According to surveys, traditional marketing has been rejected by potential audiences in a number of ways, including:

●  Teenagers and young adults saying that they would unsubscribe from social media channels and websites if they feature too much forced and un-skippable advertisements.

●