Write Great Ads: A Step-by-Step Approach
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About this ebook
Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn:
* How to zero in on the key features and benefits of your ad
* How to write a headline that really sells
* How to come up with an original, effective selling concept
* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!
This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."
Read more from Erica Levy Klein
Write Great Ads: A Step-by-Step Approach Rating: 3 out of 5 stars3/5101 Comforting Things to Do: While You're Getting Better at Home or in the Hospital Rating: 0 out of 5 stars0 ratings
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Reviews for Write Great Ads
2 ratings1 review
- Rating: 3 out of 5 stars3/5A book worth reading through. It is primarily a workbook-like layout which gives the reader the challenge to design specific copy for a particular product or service that is to be sold. It has several pages of excellent questions that must be answered with your final copy for it to be effective in the marketplace.