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    Textbook of Urgent Care Management: Chapter 27, Public Relations: A Tool for Success
    Textbook of Urgent Care Management: Chapter 27, Public Relations: A Tool for Success
    Textbook of Urgent Care Management: Chapter 27, Public Relations: A Tool for Success
    Ebook21 pages12 minutes

    Textbook of Urgent Care Management: Chapter 27, Public Relations: A Tool for Success

    By Erin Terjesen

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    About this ebook

    The Textbook of Urgent Care Management is now offering individual chapters for sale. The full book, provides an expert business consulting guide to potential or existing urgent care clinic owners, managers & operators as well as investors. Learn how to more effectively run your immediate care or walk-in center as well as start incorporating urgent care services into your existing primary care practice. The chapters cover valuable information from industry experts on how to start, manage, and even sell your urgent care center.

    Chapter 27 includes:

    What Does Public Relations Success Look Like?

    The Hungry Media
    - What Defines Media in Today's World?
    - How to Talk the Talk: Using Media to Offer Your Target Market Real Solutions
    - Determining What is Newsworthy: Creating Your Own News

    Public Relations Tactics
    - Engage!
    - Get the Most out of Positive Patient Experiences

    Selecting a Public Relations Agency or Independent Practitioner
    LanguageEnglish
    PublisherBookBaby
    Release dateMar 15, 2014
    ISBN9781940288611
    Textbook of Urgent Care Management: Chapter 27, Public Relations: A Tool for Success

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      Book preview

      Textbook of Urgent Care Management - Erin Terjesen

      CHAPTER 27

      Public Relations: A Tool for Success

      Erin Terjesen

      from

      CHAPTER 27

      Public Relations: A Tool for Success

      Erin Terjesen

      FROM REMOTE RURAL TOWNS to major metropolitan areas, the United States has seen explosive growth in the number of urgent care center openings since the early 2000s. Despite this increase, many urgent care centers and networks have been slow to include public relations (PR) in their collection of communication tools to position these centers as easy, fast, high-quality, and affordable solutions for nationwide health care.

      Whether your vision is to operate an urgent care business as a single-location practice or as part of a multistate health provider network, using PR and best practices for working with the media are critical. Your urgent care center must establish awareness within the business and local communities, positioning its medical expertise and the range of solution-oriented health-care services that it

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