Master The Media: The Step-By-Step Guide to Elevating Your Brand On Air, On Camera and On Stage

By Zakiya Larry

Elevate Your Brand to Reach a Wider Audience

Ambitious brand leaders, founders and entrepreneurs are beginning to discover that the best path to credibility, influence and elevation is through strategic media opportunities.

In Master The Media, awarded industry veteran Zakiya Larry sh

• Language: English
• Publisher: Quest Media Training, LLC
• Release date: Feb 4, 2024
• ISBN: 9780999784815

Zakiya Larry

Zakiya Larry, is a trained journalist and agency founder who became a Global Chief Communications Officer for a group within an esteemed publicly traded company. She elevates brands through visibility strategy, media coaching, speaking and PR training, crisis mitigation and strategic public relations. Zakiya's media features as an expert include: The New York Times, O, The Oprah Magazine, FOX News Radio Network, Black Enterprise, The Washington Post, ESSENCE, Ebony, and many others. As a speaker, Zakiya has moved audiences from, in The East Room at The White House to Johannesburg, South Africa. She has also been a featured speaker at major international events like SXSW and T.D. Jakes' MegaFest. A journalist turned entrepreneur, Zakiya is Founder and Chief Strategist of Quest Media Group (an expansion of Quest Media Training,) a strategic communications firm. Zakiya also leads trainings and campaigns to create relevant messaging and committed action in response to crises, social unrest and racial division. She has managed publicity for many blockbuster hits and New York Times bestsellers. Zakiya has also coordinated production for Oprah Winfrey, Dr. Oz and other notables. Her work has garnered no less than a dozen national and international awards. Her strategy execution experience spans global brands and industries including: McDonald's, the U.S. Black Chambers, Inc., 72andSunny, Sony Pictures, and many others.

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To: _________________________________________________

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© Zakiya Larry. Quest Media Training, LLC, 2024.

ISBN: 978-0-9997848-1-5 

Cover Design: Zakiya Larry

Book Layout: Kantis Simmons, The SIMAKAN Group

All rights reserved. No part of this guide may be reproduced, transmitted, or distributed in any form or by any means without permission in writing from the publisher except in the case of brief quotations embodied in critical articles or reviews.

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The content and information in this book are consistent and truthful, and it has been provided for informational, educational, and business purposes only.

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TABLE OF CONTENTS

Let’s Start Here

Chapter 1 - What Can Media Do for My Brand?

Chapter 2 - What Do I Need To Master The Media?

Chapter 3 - How To Reach Out To Media

Chapter 4 - How Can I Stand Out?

Chapter 5 - What If I Don’t Have a Story To Tell?

Chapter 6 - How to Craft MY Story?

Chapter 7 - Can I Make Money From Media?

Chapter 8 - How To Shine When Its Show Time

Chapter 9 - Shortcuts? All About Press Releases

Chapter 10 - In Conclusion

About the Author: Zakiya Larry

Let’s Start Here

Welcome to Master the Media, The Step-By-Step Guide to Elevating Your Brand On Air, On Camera and On Stage.

This is now your go to step-by-step guide to elevate your brand on-air, on camera and on stage.

You have come to the right place whether you aim to elevate your brand or influence by appearing on various media platforms from TV, radio, or newspapers— to blogs, podcasts and online magazines.

Before we dive into the practical details of securing TV appearances, radio interviews, or newspaper features, we must lay the groundwork. This crucial step often gets overlooked, leading to missed opportunities. You see, it is not as simple as preparing a pitch or a press release and expecting media coverage to magically appear.

First, it is important to recognize that this information can be tailored to suit the unique needs of your business and vision. Regardless of where you currently stand in your career or business, rest assured that you will receive valuable information relevant to your situation.

As you go through this book, it is also important to take notes (and apply) as you will gain insights from the various action items carefully crafted to elevate your media preparedness.

Additionally, you are encouraged to engage on social media by posting your ah-ha moments with the hashtags #MasterTheMedia, #QuestMediaTraining, and #ZakiyaLarry, to show your accountability as you go through this book and the process.

This book will lay a foundation. However, if you would like to accelerate your results and work with the author, Zakiya Larry, on a one-on-one basis, she will help you uncover your current positioning and define your aspirations (and the strategy to get there) for your brand.

Media for your brand is possible, so this process is essential. Media professionals expect you to take charge and actively contribute to their content.

While entrepreneurs and business owners often think about what they can provide to their customers, Zakiya emphasizes the need to develop an entirely different mindset when it comes to engaging with the media and the public. This is the cornerstone of her coaching when she delves deeper with more personalized support.

You must learn to speak their language and operate in a manner that resonates with the masses, beyond just your target audience. It is crucial to analyze your brand from a broader perspective, considering how you can make it relevant to a wider audience.

So, if you truly aspire to Master The Media, it all begins with laying the groundwork. Take diligent notes, broaden your thinking, and contemplate how you can make your brand universally appealing.

Get ready to unlock the secrets of developing a media strategy that truly works for you in today's fast-paced world. In every field, from entrepreneurship to nonprofit leadership, media exposure is an absolute game-changer.

But how exactly can you harness its power?

How can you create a media strategy that catapults your message to the masses?

Welcome to this definitive guidebook, where you will be equipped with essential tips and tools