What does a Research & Insights Director do?
A bit of everything, hopefully. The beauty of the role is that you have a wide range of data at your fingertips. Whether it’s consumer insights, movement behaviours, market-trend data, measurement tools or media insights, there’s usually a data set or insight you can use to support decision-making across the business. I’ve always viewed the research and insights function as a consultancy within businesses, where we can provide the smarts to help support decision-making at all levels.
What insights are you bringing to oOh! media from TVNZ?
Being one of the largest media companies
