Mission Driven Work Curt and Katie chat about walking your talk, sticking to your mission, and being strategic in how you incorporate new initiatives and perspectives into your work. We look at the tendency to take action without thinking about where you fit into the conversation and without tying those actions back to your mission and why you do what you do. It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age. In this episode we talk about: The importance of focusing on your mission when making decisions in your business Looking at why you do what you do Implementing your mission within your business Practical applications and systems to support new initiatives aligned with mission-driven work Times when following your personal mission may be hard to do as a therapist The importance of staying true to yourself and aligned with your mission and expertise The difference between branding, marketing, and mission What are you putting out into the world? The danger of putting out something quickly in response to the zeitgeist versus aligning with your mission and your expertise What is a mission and how do you develop one? Getting strategic in how you incorporate new information into mission-driven work The need for thinking and analysis before taking action Sitting with discomfort and avoiding reacting too quickly Intentional pathway guided by thought and strategy Mission is not just a goal, it is how you work, who you want to work with, how you want to work, the guiding principles, how you make decisions Broad, vague missions that are just “help people” or “do good things” do not support making a decision on how you respond to crises Tying your actions to your mission will allow it to sustain momentum past the news cycle How to incorporate antiracism into a business that is focused on addressing something else The assessment of how you can leverage your resources to help something change The ability to add antiracism practices internally that have a bigger impact than having an externally focused product or service The importance to staying within your purview and yield the floor to those whose work and mission should be central Ineffective ways to do ally work, burning out and arguing with people who will not change Tweet Thread from Ijeoma Oluo Our mission and how we are recommitting to each of the changes we see needed in therapy and therapist education Our Generous Sponsor: SimplePractice Running a private practice is rewarding, but it can also be demanding. SimplePractice changes that. This practice management solution helps you focus on what's most important—your clients—by simplifying the business side of private practice like billing and scheduling. More than 60,000 professionals use SimplePractice —the leading EHR platform for private practitioners everywhere – to power telehealth sessions, schedule appointments, file insurance claims, communicate with clients, and so much more—all on one HIPAA-compliant platform.  Get your first 2 months of SimplePractice for the price of one when you sign up for an account today. This exclusive offer is valid for new customers only.  Go to www.simplepractice.com/therapyreimagined to learn more.    Resources mentioned: We’ve pulled together resources mentioned in this episode and put together some handy-dandy links. Please note that some of the links below might be affiliate links, so if you purchase after clicking below, we may get a little bit of cash in our pockets. We thank you in advance! Rachel Rodgers, Hello Seven Town Hall Ericka Hines, DEI with Every Level Leads Liberatory Consciousness from Barbara J Love Ur Fascism by Umberto Eco Tweet Thread from Ijeoma Oluo Ijeoma Oluo, Author of So You Want to Talk About Race Racism Scale   Therapy Reimagined 2020: Therapy Reimagined 2020 Conference Therapy Reimagin