Product Launch 123: Launch a New Product or Service in 3 Proven Steps

By Barry Silverstein

Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.

The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a launch plan that successfully brings the product to market. Specific tactics and techniques and a wealth of additional resources are included. Written clearly and concisely, Product Launch 123 is a “quick start” guide to launching your product or service.

Product Launch 123 was written by Barry Silverstein. During his thirty year career in brand marketing, Silverstein has helped companies large and small launch scores of products and services.

Product Launch 123 is the second in a new series of 123 eGuides. The first 123 eGuide is Branding 123: Build a Breakthrough Brand in 3 Proven Steps. 123 eGuides are designed for today’s reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more. 123 eGuides are being published exclusively as eBooks and will be priced at $2.99 each to provide maximum value at minimum cost.

• Language: English
• Publisher: Barry Silverstein
• Release date: Sep 22, 2011
• ISBN: 9781465715098

Barry Silverstein

I am an author, blogger, brand historian and retired marketing professional.I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have over forty years of business experience.I have authored the following non-fiction books: World War Brands; Boomer Brand Winners & Losers; Boomer Brands; Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing); The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); and three books for small business managers in the Collins Best Practices series (HarperCollins). I have also written the following eGuides, all published by 123 eGuides: Branding 123 (Second Edition), B2B Marketing, Low Cost/No Cost Marketing 123, Product Launch 123, Sales Leads 123, and On Your Own 123.I have written two novels: The Doomsday Virus and Water's Edge.I publish a blog for Boomers (www.happilyrewired.com) and a blog for dog lovers (www.cmdog.com).

Book preview

Product Launch 123

Launch a New Product or Service

in 3 Proven Steps

Barry Silverstein

A 123 eGuide

Smashwords Edition

Copyright 2011, Barry Silverstein

123 eGuide is a trademark of 123 eGuides

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be resold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

Editorial Note: The information provided in this eGuide is intended to be an overview of what it takes to launch a product or service. Additional authoritative sources on this topic are included in this eGuide for reference. The reader is urged to review multiple sources of information on this topic since there is no single definitive method of launching a product. The author of this eGuide does not warrant or guarantee that this information will enable the reader to launch a product or service and cannot be held liable should such a launch be unsuccessful.

Table of Contents

The Starting Line: Product Launch Basics

1: Research Your Market

2: Create and Market Test Your Prototype

3: Bring Your Product to Market

The Finish Line: Keeping the Fire Alive

About the Author

About 123 eGuides

The Starting Line

Product Launch Basics

Genius is one percent inspiration, ninety-nine percent perspiration.

(Thomas Alva Edison)

Edison’s statement above pretty much sums up what it takes to launch a product or service. You may think you have a great idea -- and maybe you do -- but the biggest problem with having a great idea is, as Edison implies, that the idea itself is a very small part of what makes a product launch successful.

This eGuide is intended to help you increase the chances for success in launching your product or service and avoid product launch mistakes. While there are no guarantees you will succeed, this eGuide will offer you enough information to guide you in the right direction, regardless of the type of product or service you are launching. However, this eGuide is designed to offer a quick overview of the product launch process, not an in-depth description. That’s why you will find numerous additional resources listed in this eGuide. It is strongly recommended that you review these articles and books.

A Few Assumptions

Before we get started, let’s cover a few basic assumptions that will help us stay on common ground.

1. This eGuide assume that you have already established, or intend to establish, a business entity that will be the creator of a product or service. This eGuide is not about establishing a business, although it is quite possible that you intend to start a business around a product or service. The distinction is important, because there are different requirements for starting a business, but this eGuide will concentrate on launching a product or a service, not on starting a business.

2. It is assumed that you already have an idea for a product or service. This eGuide is not about the creative process associated with coming up with that idea, but rather about the process for launching a product or service that has already been conceptualized. This is also not a guide for inventors who want to create and patent a product and let someone else bring it to market.

3. In general, the basic process for launching a product is the same as for launching a service, but there are some important differences between a product and service that should be taken